Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

7 Centimeters Vs. 13.1 Miles

Posted in Uncategorized on July 30, 2014 by gadler

7 Centimeters Vs. 13.1 Miles.

FSIs Still Holding Strong For Newspapers

Posted in advertising, mobile, newspaper with tags , , , , on July 15, 2014 by gadler

As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.

Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, and that doesn’t appear to be changing.”

Read the full article FSIs Still Holding Strong For Newspapers.

The surprising state of digital ad spending in 5 charts | Digiday

Posted in advertising, digital media, interactive advertising on June 17, 2014 by gadler

d execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.

Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, predicting global expenditure to hit $524 billion, a 5.4 percent increase over last year. A big winner here, of course, is digital advertising, which Magna Global expects to increase $20 billion to $140 billion. That’s nearly a third of overall spending — and proof that advertisers are once again going where the eyeballs are.

Here’s a breakdown of where spending is today, and where it’s going in the next few years.”

Read the full article here:  The surprising state of digital ad spending in 5 charts | Digiday.

Apple and Google declare patent truce, will dismiss all current lawsuits

Posted in Uncategorized on May 17, 2014 by gadler

Originally posted on Gigaom:

In a major breakthrough in the bitter and long-running war between Apple(s appl) and Google(s goog) over smartphone patents, the two companies announced on Friday that they will dismiss all current lawsuits against each other.

In a joint statement, the companies also said they will try to work together to reform the patent system:

Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies. Apple and Google have also agreed to work together in some areas of patent reform. The agreement does not include a cross license.

A person familiar with the litigation said the truce will end about 20 lawsuits in the United States and Germany, including proceedings before the U.S. International Trade Commission. The person confirmed the statement’s reference to “directly between the companies” meant that the agreement would not immediately affect related patent litigation between Apple and Samsung, or lawsuits…

View original 305 more words

Net Neutrality – Simply Explained, in Simple English

Posted in internet, Internet Activity & Sites, video, world wide web, www with tags , , , , , on April 24, 2014 by gadler

Business Insider does a good job of explaining the issues and developments surrounding net neutrality. It seems certain that consumers will be paying more for Internet services requiring greater bandwidth (i.e. video, such as Netflix, etc).

Net Neutrality – Simply Explained

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Posted in digital media, internet, Internet Activity & Sites, television, video, world wide web, www on April 15, 2014 by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time.

But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% over the year before, and counted within the $12.8 billion spent in online display advertising, which was up 30%

Those are great numbers, still, that seems to suggest an obvious trend. Indeed, television’s overseers and other content makers seem to be tripping all over themselves to get more solidly positioned for an online future.

Read the full story here: MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014.

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