Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Posted in interactive advertising, advertising, digital media, video, Google with tags , , , , , on November 13, 2015 by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.

EBay was one of the first companies to use the programmatic capabilities.

“As a pioneer in the programmatic space, eBay recently rolled out its Native Mobile Programmatic solutions, which have revolutionized the way brands deliver their message to the right person, at the right time,” Jonathan Bellack, director of product management at Google, wrote on the company’s blog Friday. “Since the launch of its new native ad unit, eBay is seeing a 3.6x increase in ad engagement on average, with some campaigns delivering click-through rates up to 5%.”


Read more here: Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Shocker: Newspaper advertising is up

Posted in advertising, newspaper with tags , , , , , , , on October 22, 2015 by gadler

“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising.

Yes, you read that correctly.

The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by two key categories.

In fact, a particularly strong September by newspapers even helped overall ad spending grow 6 percent last month, according to the latest report from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies.

Newspaper ad spending jumped 18 percent in September, and was up 16 percent for the quarter.

Perhaps most notable, these numbers include only newspapers’ print editions, though newspapers’ digital advertising also grew during third quarter, up 10 percent.”

Read more here: Shocker: Newspaper advertising is up – Media Life Magazine

Believe the hype: TV ad dollars sputter

Posted in advertising, digital media, interactive advertising, television with tags , , on October 19, 2015 by gadler

“For years, print ad spending suffered as digital rose.

Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money.

Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium.

Now that is changing.”

Believe the hype: TV ad dollars sputter – Media Life Magazine

A first step toward TV-online ratings – Media Life Magazine

Posted in Uncategorized with tags , , , on October 1, 2015 by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows.

But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate.

Until now….”

Source: A first step toward TV-online ratings – Media Life Magazine

Google to Match Facebook by Giving Advertisers Better Data Targeting

Posted in interactive advertising with tags , , , , , , , , on September 27, 2015 by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”

Read more here. Google to match Facebook with better advertising

How Google Could Rig the 2016 Election

Posted in Uncategorized with tags , , on August 22, 2015 by gadler

“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.”

Read more:

Google Renames Self ‘Alphabet’

Posted in Internet Activity & Sites, search engines with tags , , , on August 10, 2015 by gadler

“Google Inc. is now Alphabet Inc.

In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s current chief business officer, will be an adviser to Alphabet.

And Google, as it stands today, falls under the purview of Android SVP Sundar Pichai. Google shares rose 5 percent in after-hours trading.”

Read more here: Google Renames Self ‘Alphabet’


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