“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.”
“The FCC will not put out a formal public notice (PN) seeking additional comment on any of the proposed hybrid variations on new Open Internet rules offered up by various parties.”
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It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”
For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.
Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.
via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics.
The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, according to Bo Schuerman, a director at the company’s entrepreneurial Digital Solutions Group who manages the overall Podium initiative.”
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An interesting read…
“Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign?
As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. By integrating relevant content into beautiful editorial experiences, native ads can significantly increase the engagement and effectiveness of a marketer’s campaigns. But for marketers, there are still many open questions about how native ads work and what makes them so effective.
To answer these questions, researchers from Yahoo teamed up with the University of Pennsylvania Wharton Future of Advertising (WFoA) Program to identify the fundamentals that marketers should keep in mind when they create a native ad campaign….”
Read the full article here: 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ.