Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Posted in advertising, football, television with tags , , on February 3, 2016 by gadler

“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots.

Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.”

Source: Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Posted in app, Apps, digital media, mobile on January 14, 2016 by gadler

 

Google Smart Goals For Advertisers Lacking Conversion Tracking

Posted in AdWords, Analytics, Campaigns, Google with tags , , , , , on December 11, 2015 by gadler

For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday.

Google Smart Goals For Advertisers Lacking Conversion Tracking 12/11/2015

If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Posted in Ad Fraud, advertising, digital media, interactive advertising with tags , , , on November 25, 2015 by gadler

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts.

To understand why this is the case, we need to face two hard truths.

Read more here: If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong

Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Posted in advertising, digital media, Google, interactive advertising, video with tags , , , , , on November 13, 2015 by gadler

Publishers can now sell native and mobile video ads programmatically through Google‘s DoubleClick, the company said Friday.

The ads can be sold through either DoubleClick’s open auctions or the private marketplaces run by publishers, and can appear in websites or in apps.

The system will soon enable buyers to purchase an ad to run across multiple kinds of screens in one shot as opposed to buying app and web inventory separately, Google said.

EBay was one of the first companies to use the programmatic capabilities.

“As a pioneer in the programmatic space, eBay recently rolled out its Native Mobile Programmatic solutions, which have revolutionized the way brands deliver their message to the right person, at the right time,” Jonathan Bellack, director of product management at Google, wrote on the company’s blog Friday. “Since the launch of its new native ad unit, eBay is seeing a 3.6x increase in ad engagement on average, with some campaigns delivering click-through rates up to 5%.”

 

Read more here: Google Debuts Programmatic Ads for Native, Mobile Video | Digital – Advertising Age

Shocker: Newspaper advertising is up

Posted in advertising, newspaper with tags , , , , , , , on October 22, 2015 by gadler

“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising.

Yes, you read that correctly.

The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by two key categories.

In fact, a particularly strong September by newspapers even helped overall ad spending grow 6 percent last month, according to the latest report from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies.

Newspaper ad spending jumped 18 percent in September, and was up 16 percent for the quarter.

Perhaps most notable, these numbers include only newspapers’ print editions, though newspapers’ digital advertising also grew during third quarter, up 10 percent.”

Read more here: Shocker: Newspaper advertising is up – Media Life Magazine

Believe the hype: TV ad dollars sputter

Posted in advertising, digital media, interactive advertising, television with tags , , on October 19, 2015 by gadler

“For years, print ad spending suffered as digital rose.

Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money.

Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium.

Now that is changing.”

Believe the hype: TV ad dollars sputter – Media Life Magazine

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