Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

3 new location-based marketing tactics

Posted in advertising, mobile on July 22, 2015 by gadler

Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in mobile device penetration, coupled with the huge increase in mobile content consumption and consumers’ increased comfort in sharing location, is leading to increased opportunity in mobile location targeting. BIA Kelsey estimates that $9 billion will be spent this year in location targeted mobile ads, with that number reaching $15 billion in 2018.”

3 new location-based marketing tactics (single page view) – iMediaConnection.com.

Presidential job approval ratings from Ike to Obama

Posted in Politics, Poll, Research with tags , , , , on July 18, 2015 by gadler

Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s:

“Do you approve or disapprove of the way ____ is handling his job as president?” …”

Presidential job approval ratings from Ike to Obama.

Lamar Acquires Alliance Airport Advertising

Posted in advertising, OOH, Out of Home with tags , on July 8, 2015 by gadler

The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports.

The acquisitions position Lamar to compete more effectively with bigger rivals, including Clear Channel Airports and JCDecaux.”

Read More: Lamar Acquires Alliance Airport Advertising 07/08/2015.

“Till Death Us Do Part”: A Call to Unity Offered the Sunday After SCOTUS Decision

Posted in Uncategorized on July 3, 2015 by gadler

“Till Death Us Do Part”: A Call to Unity Offered the Sunday After SCOTUS Decision.

Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ

Posted in advertising, interactive advertising, publishing with tags , , on May 22, 2015 by gadler

This isn’t a big issue when marketers buy ads directly from top Web publishers. But ad exchanges, where thousands of smaller publishers can sell ad space, are another matter.”

Read the WSJ article here:  Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ.

Growth in Mobile’s Share of Ad Interactions Slows

Posted in advertising, Age, Demographics, Gender, interactive advertising, mobile with tags , , on May 22, 2015 by gadler

Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.”

Read the eMarketer article here: Growth in Mobile’s Share of Ad Interactions Slows – eMarketer.

Follow

Get every new post delivered to your Inbox.

Join 36 other followers