“There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.
The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.
It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.
Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”
Read the rest of the article, with links to the NetNewsCheck series, here:
“As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.
Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, and that doesn’t appear to be changing.”
Read the full article FSIs Still Holding Strong For Newspapers.
“d execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.
Originally posted on Gigaom:
In a major breakthrough in the bitter and long-running war between Apple(s appl) and Google(s goog) over smartphone patents, the two companies announced on Friday that they will dismiss all current lawsuits against each other.
In a joint statement, the companies also said they will try to work together to reform the patent system:
Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies. Apple and Google have also agreed to work together in some areas of patent reform. The agreement does not include a cross license.
A person familiar with the litigation said the truce will end about 20 lawsuits in the United States and Germany, including proceedings before the U.S. International Trade Commission. The person confirmed the statement’s reference to “directly between the companies” meant that the agreement would not immediately affect related patent litigation between Apple and Samsung, or lawsuits…
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