Scripps Readies 2nd Release Of Political App

Posted in Apps, media, news, online marketing, Politics with tags , , on November 25, 2014 by gadler

via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics.

The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, according to Bo Schuerman, a director at the company’s entrepreneurial Digital Solutions Group who manages the overall Podium initiative.”

Read more here:

Scripps Readies 2nd Release Of Political App.

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

Posted in advertising, digital media, interactive advertising with tags , , , , , , on November 17, 2014 by gadler

An interesting read…

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign?

As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. By integrating relevant content into beautiful editorial experiences, native ads can significantly increase the engagement and effectiveness of a marketer’s campaigns. But for marketers, there are still many open questions about how native ads work and what makes them so effective.

To answer these questions, researchers from Yahoo teamed up with the University of Pennsylvania Wharton Future of Advertising (WFoA) Program to identify the fundamentals that marketers should keep in mind when they create a native ad campaign….”

Read the full article here: 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ.

Bold prediction: Digital passes TV in 2016 – Media Life Magazine

Posted in advertising, broadcast, cable, digital media, interactive advertising, media, online marketing, television with tags , , on November 8, 2014 by gadler

Bold prediction: Digital passes TV in 2016 – Media Life Magazine.

The Future of Beacons & Customer Engagement

Posted in advertising, app, Consumers, mobile, Research, Retail with tags , , on September 29, 2014 by gadler

The Future of Beacons & Customer Engagement.

Tablets Owners Buy More Consumer Electronics

Posted in Consumers, iPad, mobile, Retail, tablet, world wide web with tags , , , , on September 4, 2014 by gadler

“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for themselves. This research shows a 4% rise in overall tablet ownership and a general tendency on the part of this audience to purchase more electronic devices than other consumers.”

Read the rest here: Tablets Owners Buy More Consumer Electronics.

Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

7 Centimeters Vs. 13.1 Miles

Posted in Uncategorized on July 30, 2014 by gadler

7 Centimeters Vs. 13.1 Miles.

Follow

Get every new post delivered to your Inbox.

Join 30 other followers