MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Posted in digital media, internet, Internet Activity & Sites, television, video, world wide web, www on April 15, 2014 by gadler

The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time.

But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% over the year before, and counted within the $12.8 billion spent in online display advertising, which was up 30%

Those are great numbers, still, that seems to suggest an obvious trend. Indeed, television’s overseers and other content makers seem to be tripping all over themselves to get more solidly positioned for an online future.

Read the full story here: MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014.

Digital Coupons Leading Overall Rate of Coupon Growth

Posted in interactive advertising on January 27, 2014 by gadler

Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar.

Some 329 billion coupons for Consumer Packaged Goods (CPGs) – including both traditional, paper coupons and digital, paperless coupons – were distributed in the U.S. in 2013. Of the coupons distributed, roughly 40% were for food products and 60% for non-food products.

Read more here: Digital Coupons Leading Overall Rate of Coupon Growth.

Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek

Posted in advertising, Automotive, digital media, interactive advertising, online marketing on January 14, 2014 by gadler

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase decision, says a joint report from the Interactive Advertising Bureau and stats company Prosper Insights.

That’s 71 percent more than the average population, per the study, which surveyed 6,200 car shoppers and 19,774 regular consumers over the course of several months last year. Marketers from Ford to Fiat attending the North American International Auto Show might want to take note.

Read more here: Study: Auto Shoppers 71% More Influenced by Digital Ads | Adweek.

For newspaper stocks, 2013 was a surprisingly good year | Poynter.

Posted in media, newspaper on January 2, 2014 by gadler

For newspaper stocks, 2013 was a surprisingly good year | Poynter..

AllThingsD Editors Are Said to Complete NBCUniversal Deal – Businessweek

Posted in digital media, media, publishing on December 10, 2013 by gadler

AllThingsD Editors Are Said to Complete NBCUniversal Deal – Businessweek.

Infographic: 3 Keys to Online Healthcare Marketing

Posted in online marketing, Research with tags on November 28, 2013 by gadler

Infographic: 3 Keys to Online Healthcare Marketing.

DecodeDC More Than A Podcast For Scripps

Posted in news, Politics on November 25, 2013 by gadler

DecodeDC More Than A Podcast For Scripps.

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