FCC Won’t Issue Public Notice On Net Neutrality Options | Broadcasting & Cable

Posted in internet, net neutrality, world wide web on December 15, 2014 by gadler

The FCC will not put out a formal public notice (PN) seeking additional comment on any of the proposed hybrid variations on new Open Internet rules offered up by various parties.”

Read the story here:

FCC Won’t Issue Public Notice On Net Neutrality Options | Broadcasting & Cable.

The 2014 State of Digital Transformation (infographic)

Posted in interactive advertising, advertising, online marketing, digital media, Research, Consumers on December 10, 2014 by gadler

It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”

For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.

Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.

[Infographic] The 2014 State of Digital Transformation.

Scripps Readies 2nd Release Of Political App

Posted in Apps, media, news, online marketing, Politics with tags , , on November 25, 2014 by gadler

via NetNewsCheck…”The E.W. Scripps Company is readying a second iteration of its Podium app for December, aiming to connect users more closely to the legislation that emerges around their political passion topics.

The free app, which first launched in October in time for the mid-term elections, is Scripps’ way of fostering users’ participation in the political process, according to Bo Schuerman, a director at the company’s entrepreneurial Digital Solutions Group who manages the overall Podium initiative.”

Read more here:

Scripps Readies 2nd Release Of Political App.

3 Must-Have Features for Successful Native Ad Campaigns | ClickZ

Posted in advertising, digital media, interactive advertising with tags , , , , , , on November 17, 2014 by gadler

An interesting read…

Native advertising is continuing to grow in popularity, but what does it take to create a successful and engaging native advertising campaign?

As digital content becomes more beautiful and compelling for readers, advertisers must find new ways to attract attention and engage their audiences. Native advertising has become one very popular solution. By integrating relevant content into beautiful editorial experiences, native ads can significantly increase the engagement and effectiveness of a marketer’s campaigns. But for marketers, there are still many open questions about how native ads work and what makes them so effective.

To answer these questions, researchers from Yahoo teamed up with the University of Pennsylvania Wharton Future of Advertising (WFoA) Program to identify the fundamentals that marketers should keep in mind when they create a native ad campaign….”

Read the full article here: 3 Must-Have Features for Successful Native Ad Campaigns | ClickZ.

Bold prediction: Digital passes TV in 2016 – Media Life Magazine

Posted in advertising, broadcast, cable, digital media, interactive advertising, media, online marketing, television with tags , , on November 8, 2014 by gadler

Bold prediction: Digital passes TV in 2016 – Media Life Magazine.

The Future of Beacons & Customer Engagement

Posted in advertising, app, Consumers, mobile, Research, Retail with tags , , on September 29, 2014 by gadler

The Future of Beacons & Customer Engagement.

Tablets Owners Buy More Consumer Electronics

Posted in Consumers, iPad, mobile, Retail, tablet, world wide web with tags , , , , on September 4, 2014 by gadler

“It’s an all-digital world for most tablet owners. According to new research from the Consumer Electronics Association (CEA), just over half (54%) of online consumers have purchased tablets for themselves. This research shows a 4% rise in overall tablet ownership and a general tendency on the part of this audience to purchase more electronic devices than other consumers.”

Read the rest here: Tablets Owners Buy More Consumer Electronics.

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