How Google Could Rig the 2016 Election

Posted in Uncategorized with tags , , on August 22, 2015 by gadler

“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.”

Read more:

Google Renames Self ‘Alphabet’

Posted in Internet Activity & Sites, search engines with tags , , , on August 10, 2015 by gadler

“Google Inc. is now Alphabet Inc.

In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s current chief business officer, will be an adviser to Alphabet.

And Google, as it stands today, falls under the purview of Android SVP Sundar Pichai. Google shares rose 5 percent in after-hours trading.”

Read more here: Google Renames Self ‘Alphabet’

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

Posted in advertising, digital media, interactive advertising, media, newspaper, Out of Home, radio, television on July 30, 2015 by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

3 new location-based marketing tactics

Posted in advertising, mobile on July 22, 2015 by gadler

Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in mobile device penetration, coupled with the huge increase in mobile content consumption and consumers’ increased comfort in sharing location, is leading to increased opportunity in mobile location targeting. BIA Kelsey estimates that $9 billion will be spent this year in location targeted mobile ads, with that number reaching $15 billion in 2018.”

3 new location-based marketing tactics (single page view) –

Presidential job approval ratings from Ike to Obama

Posted in Politics, Poll, Research with tags , , , , on July 18, 2015 by gadler

Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s:

“Do you approve or disapprove of the way ____ is handling his job as president?” …”

Presidential job approval ratings from Ike to Obama.

Lamar Acquires Alliance Airport Advertising

Posted in advertising, OOH, Out of Home with tags , on July 8, 2015 by gadler

The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports.

The acquisitions position Lamar to compete more effectively with bigger rivals, including Clear Channel Airports and JCDecaux.”

Read More: Lamar Acquires Alliance Airport Advertising 07/08/2015.


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