“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.”
“Google Inc. is now Alphabet Inc.
In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s current chief business officer, will be an adviser to Alphabet.
And Google, as it stands today, falls under the purview of Android SVP Sundar Pichai. Google shares rose 5 percent in after-hours trading.”
Read more here: Google Renames Self ‘Alphabet’
“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”
“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”
“Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in mobile device penetration, coupled with the huge increase in mobile content consumption and consumers’ increased comfort in sharing location, is leading to increased opportunity in mobile location targeting. BIA Kelsey estimates that $9 billion will be spent this year in location targeted mobile ads, with that number reaching $15 billion in 2018.”
“Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s:
“The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports.