A first step toward TV-online ratings – Media Life Magazine

Posted in Uncategorized with tags , , , on October 1, 2015 by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows.

But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate.

Until now….”

Source: A first step toward TV-online ratings – Media Life Magazine

Google to Match Facebook by Giving Advertisers Better Data Targeting

Posted in interactive advertising with tags , , , , , , , , on September 27, 2015 by gadler

“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.”

Read more here. Google to match Facebook with better advertising

How Google Could Rig the 2016 Election

Posted in Uncategorized with tags , , on August 22, 2015 by gadler

“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.”

Read more: http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html#ixzz3jXmO9Ss8

Google Renames Self ‘Alphabet’

Posted in Internet Activity & Sites, search engines with tags , , , on August 10, 2015 by gadler

“Google Inc. is now Alphabet Inc.

In a letter to shareholders on Monday, Google’s current CEO Larry Page spelled out what seems like a seismic change in the Internet search giant: The incorporated company now falls under a new holding company, called Alphabet, run by the two co-founders, Page and Sergey Brin. Omid Kordestani, Google’s current chief business officer, will be an adviser to Alphabet.

And Google, as it stands today, falls under the purview of Android SVP Sundar Pichai. Google shares rose 5 percent in after-hours trading.”

Read more here: Google Renames Self ‘Alphabet’

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

Posted in advertising, digital media, interactive advertising, media, newspaper, Out of Home, radio, television on July 30, 2015 by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

3 new location-based marketing tactics

Posted in advertising, mobile on July 22, 2015 by gadler

Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in mobile device penetration, coupled with the huge increase in mobile content consumption and consumers’ increased comfort in sharing location, is leading to increased opportunity in mobile location targeting. BIA Kelsey estimates that $9 billion will be spent this year in location targeted mobile ads, with that number reaching $15 billion in 2018.”

3 new location-based marketing tactics (single page view) – iMediaConnection.com.


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