Archive for the mobile Category

FSIs Still Holding Strong For Newspapers

Posted in advertising, mobile, newspaper with tags , , , , on July 15, 2014 by gadler

As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form.

Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35% to 40% of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, and that doesn’t appear to be changing.”

Read the full article FSIs Still Holding Strong For Newspapers.

Inside AdWords: The increasing importance of a mobile-optimized experience

Posted in advertising, digital media, mobile on November 20, 2013 by gadler

Inside AdWords: The increasing importance of a mobile-optimized experience.

63% Of Mobile Video Use Happens At Home

Posted in app, digital media, iPhone, media, mobile, Research on December 14, 2012 by gadler

63% Of Mobile Video Use Happens At Home.

Tablet Ads Deliver Results, but Barriers Remain – eMarketer

Posted in advertising, digital media, mobile on October 18, 2012 by gadler

Tablet Ads Deliver Results, but Barriers Remain – eMarketer.

comScore Reports June 2012 U.S. Mobile Subscriber Market Share – comScore, Inc

Posted in mobile, Research on August 1, 2012 by gadler

comScore Reports June 2012 U.S. Mobile Subscriber Market Share – comScore, Inc.

23 Eye-Opening Mobile Marketing Stats You Should Know

Posted in mobile on June 21, 2012 by gadler

23 Eye-Opening Mobile Marketing Stats You Should Know.

Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva

Posted in advertising, Automotive, digital media, Internet Activity & Sites, mobile, Research on June 11, 2012 by gadler

Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide | Mojiva.

Study: Video Boosts Mobile Ad Engagement Rates | ClickZ

Posted in advertising, interactive advertising, mobile, video on June 5, 2012 by gadler

Study: Video Boosts Mobile Ad Engagement Rates | ClickZ.

Mobile Drives Direct Response for Other Ad Channels – eMarketer

Posted in advertising, app, digital media, interactive advertising, iPhone, mobile, Research on May 30, 2012 by gadler

Mobile Drives Direct Response for Other Ad Channels – eMarketer.

Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information – eMarketer

Posted in Age, Demographics, digital media, mobile, Research on May 15, 2012 by gadler

Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information – eMarketer.

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