Archive for mobile

Growth in Mobile’s Share of Ad Interactions Slows

Posted in advertising, Age, Demographics, Gender, interactive advertising, mobile with tags , , on May 22, 2015 by gadler

Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.”

Read the eMarketer article here: Growth in Mobile’s Share of Ad Interactions Slows – eMarketer.

Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

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