May 2011: Top U.S. Web Brands

During May 2011 Google was the most visited website in the U.S. with 155 million unique visitors from home and work computers. The most visited sites among U.S. web users remained largely the same as the month before, while Apple switched positions with Wikipedia to become the 8th most visited site.

Overall web activity increased slightly in May, and among the Top 10 sites Apple witnessed the highest increase in monthly visitors, with more than 5.7 percent more uniques during May. Facebook also increased unique U.S. visitors by 4.7 percent compared to the prior month, with average visitors spending slightly less time (-0.8%) on their website in May.

Top 10 Web Brands for May 2011 (U.S., Home and Work)

Rank Brand Unique Audience (000) Time Per Person (hh:mm:ss) MOM % Change in UA MOM % Change in Time PP

1 Google 155,007 1:20:25 3.1% 0.9%

2 Facebook 140,336 6:20:55 4.7% -0.8%

3 Yahoo! 133,966 2:08:26 4.4% 4.2%

4 MSN/WindowsLive/Bing 117,853 1:20:34 2.0% -5.6%

5 YouTube 109,003 1:23:31 2.5% 4.6%

6 Microsoft 85,379 0:40:10 3.6% 6.2%

7 AOL Media Network 74,139 2:34:04 2.8% 0.4%

8 Apple 63,036 1:07:31 5.7% -4.8%

9 Wikipedia 62,203 0:15:49 2.8% 4.6%

10 Ask Search Network 59,894 0:10:29 4.0% 5.0%

Source: The Nielsen Company Read as: During May 2011, 155 million unique U.S. people visited Google using PC/laptops from home and work locations.

Over 200 million Americans used their PCs in May 2011, and overall Internet use was up 2.8 percent from April. U.S. consumers also visited more unique sites (2.5%) compared to the previous month, and spent more time online on average (0.8%) in May. Internet access continues to grow during the month, with an estimated 246 million individuals in the U.S. having accessing to the Internet through Home/Work computers in May 2011.

Average U.S. Internet Usage for May 2011 (Home & Work)

Metrics Current Month Previous Month MOM % Change

Sessions/Visits per Person 57 56 1.7%

Domains Visited per Person 82 80 2.5%

Web Page Views per Person 2,556 2,573 -0.7%

PC Time per Person 56:48:03 56:20:54 0.8%

Duration of a Web Page viewed 00:00:58 0:00:57 2.5%

Active Digital Media Universe 200,357,619 194,807,520 2.85%

Current Digital Media Universe Estimate 246,366,000 244,267,000 0.9%

Source: The Nielsen Company Read as: During May 2011, 200 million U.S. consumers went online from Home and Work computers.

Original Link: http://blog.nielsen.com/nielsenwire/online_mobile/may-2011-top-u-s-web-brands/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: