TV ads drive digital video discovery

Posted in advertising, Amazon Prime Video, Apple TV, broadcast, cable, HBO Max, Hulu, interactive advertising, Netflix, online marketing, Paramount +, Peacock, Roku, streaming video, television, YouTube TV with tags , , , , , on December 22, 2021 by gadler

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva.

This finding shows that while streaming video has replaced traditional TV for many viewers, the two formats can complement each other. This dynamic is bolstered by the numerous media conglomerates running house ads on their TV networks to promote their affiliated streaming products.

In H1 2021, streaming services ran $845.6 million worth of TV ads, up from $572.5 million in H1 2020, per iSpot.tv. Most of these ads ran on affiliated networks (e.g., ABC running ads for Disney+, and Discovery Channel running ads for Discovery+). Streamers clearly see value in promoting themselves via TV.

Read the eMarketer article here.

Google Ads will combine Smart and standard Display campaigns

Posted in advertising, Google, interactive advertising with tags , , , , , , , , on September 16, 2021 by gadler

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.

The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences,” Bonnie Pericolosi, director of product management, Google Display ads, wrote. During the campaign setup process, advertisers can choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.

“No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign,” Ginny Marvin, Google’s ads product liaison, said on Twitter. 

— Read on searchengineland.com/google-ads-will-combine-smart-and-standard-display-campaigns-374449

TikTok Leads YouTube in Average Time Spent Per Month in the US

Posted in Internet Activity & Sites, social media, video, world wide web with tags , , on June 30, 2021 by gadler

Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year.

The Google-owned site is still the top social and video streaming app in South Korea and Japan.

— Read on www.adweek.com/media/app-annie-tiktok-leads-youtube-in-average-time-spent-per-month-in-the-us/

Google Ads NEW Monthly Spend Limits: What You Need to Know | WordStream

Posted in advertising, Google, PPC, search engines, SEM with tags , , , , , on May 27, 2021 by gadler

Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.
— Read on www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit

2021 Digital Marketing Trends: The New vs the Tried and True

Posted in advertising, Demographics, digital media, interactive advertising, online marketing, Research, voice first with tags , , , , , , , , , , , , , on March 31, 2021 by gadler

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior

— Read on www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

Breaking: Google Ads to Phase Out Modified Broad Match

Posted in advertising, AdWords, Google, interactive advertising, PPC, search engines, SEM with tags , , , , , , on February 5, 2021 by gadler

Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away.

This change will start rolling out in two weeks.
— Read on www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/

5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising

Posted in interactive advertising, advertising, online marketing, Attribution, Analytics with tags , , , , , , , , on December 24, 2020 by gadler

Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers.
— Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel

8 major Google algorithm updates, explained

Posted in advertising, Google, interactive advertising, online marketing, PPC, search engines, SEM, SEO with tags , , , , , , , , , , on October 13, 2020 by gadler

In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.
— Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627

Google Ads Releases Details Around the $340m Credit for SMBs

Posted in Google with tags , , , , , , , , , , , on April 20, 2020 by gadler

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March.

Who is an Eligible SMB?

Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily.

The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads:

10 out of the last 12 months in 2019 AND
In January and/or February of this year
So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible.
— Read on www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/

Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Posted in advertising, Google, interactive advertising, online marketing with tags , , , , on April 17, 2020 by gadler

Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.

Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/

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