Newspapers Record Strong Readership, Print Or Digital

Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags , , , , on December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.

In total, newspapers reach 69% of the U.S. population each month.”

Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

“eMarketer updated its benchmark estimates for industry-specific digital advertising outlays, noting that broad trends lifted spending across all sectors in 2016.

Posted in Uncategorized on December 22, 2016 by gadler

Increases in spending on video and social media and especially mobile advertising pushed estimates higher for all the industries covered in the report.

In the automotive industry, US digital ad spending will total $9.13 billion in 2016, up 22.4% from 2015. In the second half of 2016, automakers across the board are dealing with a slowdown in sales, especially of sedans, prompting more spending to advertise sales incentives.

Read the entire article here:
https://www.emarketer.com/Article/eMarketer-Updates-Estimates-Industry-Ad-Spending/1014918

Newspapers Still Tops For Local News 08/30/2016

Posted in media, newspaper, Research with tags , , on September 2, 2016 by gadler

“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.”

http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html

Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

Posted in app, mobile, Travel/Entertainment, world wide web on August 12, 2016 by gadler

“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.

The hotel brand is ushering in an updated HHonors app this fall, which will include full iOS compatibility as well as the option to mark a favorite hotel room so that customers can book the same space for future visits. The redesign also brings about additional features for Hilton’s digital key program, such as the ability for consumers to use multiple digital keys on several smartphones for the same room.”

 

Source: Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

YouTube Renames, Updates TrueView Ads

Posted in advertising, app, Google, video, YouTube with tags , , , , , on July 24, 2016 by gadler

“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.

Well, sort of”

Get the details here: YouTube renames, updates TrueView ads – AdAge

Digital Advertising Benchmarks Q2 2016

Posted in advertising, Analytics, Attribution, interactive advertising, mobile, online marketing, PPC, search engines, SEM, social media, tablet on June 30, 2016 by gadler

“Vital search, social, and display performance data by device.”

Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social.

Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

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