Google Ads Releases Details Around the $340m Credit for SMBs

Posted in Google with tags , , , , , , , , , , , on April 20, 2020 by gadler

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March.

Who is an Eligible SMB?

Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily.

The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads:

10 out of the last 12 months in 2019 AND
In January and/or February of this year
So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible.
— Read on www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/

Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Posted in advertising, Google, interactive advertising, online marketing with tags , , , , on April 17, 2020 by gadler

Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.

Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

Posted in digital media, media, news, Research with tags , , , , on March 20, 2020 by gadler

‘In a time of crisis, people turn to local news…’

— Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

10 Bad Links That Can Get You Penalized by Google

Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags , , , , , , , , , , on November 26, 2019 by gadler

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.

Links continue to remain a significant ranking factor.

What happens when you get bad links on enough of a scale to harm your site?

Your site can get algorithmically downgraded by Google – or worse, you get a manual action.

While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.

This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.

— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/

Here’s what you need to know about Google’s newest local algorithm update

Posted in Google, interactive advertising, search engines, SEO with tags , , , , , , , on November 16, 2019 by gadler

Google’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.
— Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927

Google Acquires Fitbit

Posted in Google, news with tags , , on November 1, 2019 by gadler

The rumors surfaced a few days ago, and it turns out they were true: Google is buying Fitbit for $2.1 billion in cash.

The two companies just announced the deal today.

www.linkedin.com/posts/geraldadler_google-is-buying-fitbit-for-21-billion-activity-6596062484854042624-FTgi

Why are we still making it so hard to understand Addressable TV?

Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags , , , , , , , , , , , , , , , on September 30, 2019 by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. 
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

%d bloggers like this: