Google Ads will combine Smart and standard Display campaigns

Posted in advertising, Google, interactive advertising with tags , , , , , , , , on September 16, 2021 by gadler

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.

The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences,” Bonnie Pericolosi, director of product management, Google Display ads, wrote. During the campaign setup process, advertisers can choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.

“No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign,” Ginny Marvin, Google’s ads product liaison, said on Twitter. 

— Read on searchengineland.com/google-ads-will-combine-smart-and-standard-display-campaigns-374449

TikTok Leads YouTube in Average Time Spent Per Month in the US

Posted in Internet Activity & Sites, social media, video, world wide web with tags , , on June 30, 2021 by gadler

Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year.

The Google-owned site is still the top social and video streaming app in South Korea and Japan.

— Read on www.adweek.com/media/app-annie-tiktok-leads-youtube-in-average-time-spent-per-month-in-the-us/

Google Ads NEW Monthly Spend Limits: What You Need to Know | WordStream

Posted in advertising, Google, PPC, search engines, SEM with tags , , , , , on May 27, 2021 by gadler

Finally—you can now set monthly spend limits at the account level! Learn how the Google Ads spend limit works, how to set one up, and what you need to know to get the most out of this feature.
— Read on www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit

2021 Digital Marketing Trends: The New vs the Tried and True

Posted in advertising, Demographics, digital media, interactive advertising, online marketing, Research, voice first with tags , , , , , , , , , , , , , on March 31, 2021 by gadler

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior

— Read on www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

Breaking: Google Ads to Phase Out Modified Broad Match

Posted in advertising, AdWords, Google, interactive advertising, PPC, search engines, SEM with tags , , , , , , on February 5, 2021 by gadler

Google announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away.

This change will start rolling out in two weeks.
— Read on www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/

5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising

Posted in advertising, Analytics, Attribution, interactive advertising, online marketing with tags , , , , , , , , on December 24, 2020 by gadler

Here are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers.
— Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel

8 major Google algorithm updates, explained

Posted in advertising, Google, interactive advertising, online marketing, PPC, search engines, SEM, SEO with tags , , , , , , , , , , on October 13, 2020 by gadler

In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.
— Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627

Google Ads Releases Details Around the $340m Credit for SMBs

Posted in Google with tags , , , , , , , , , , , on April 20, 2020 by gadler

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March.

Who is an Eligible SMB?

Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily.

The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads:

10 out of the last 12 months in 2019 AND
In January and/or February of this year
So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible.
— Read on www.searchenginejournal.com/google-ads-releases-details-around-the-340m-credit-for-smbs/363062/

Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation

Posted in advertising, Google, interactive advertising, online marketing with tags , , , , on April 17, 2020 by gadler

Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.

Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

Posted in digital media, media, news, Research with tags , , , , on March 20, 2020 by gadler

‘In a time of crisis, people turn to local news…’

— Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

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