Digital Media and Advertising LumaSpace
Meta CEO Mark Zuckerberg has launched Meta Verified, a subscription service that will allow Facebook and Instagram users to buy blue badge. — Read on techcrunch.com/2023/02/19/meta-verified-instagram-facebook/
Introducing Bard, Google’s experimental conversational AI service powered by LaMDA — plus, new AI features in Search coming soon. — Read on blog.google/technology/ai/bard-google-ai-search-updates/
The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of 4%, but similar to 2019’s increase of 21%, according to a benchmark study from WordStream by LOCALiQ. — … Continue reading Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed 11/15/2022
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. … Continue reading What is semantic search: A deep dive into entity-based search
Over the years, the web and the world have changed. Since our launch in 1997, Google Search has continued to evolve to help you find the information you’re looking for. — Read on http://www.google.com/search/howsearchworks/our-history/
Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips
That came in written testimony for Thursday’s FCC oversight hearing in the House Energy & Commerce Committee. She said that was just one of the actions the FCC had taken in the wake of Russia’s invasion of Ukraine. She also noted that the FCC is requiring new on-air disclosures of foreign-backed broadcasts, though ramping up … Continue reading FCC Investigating Russian Ownership of U.S. Telecom
Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023. — Read on http://www.searchenginejournal.com/google-sunsetting-universal-analytics-in-2023/442168/
Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable
“The Federal Trade Commission has fined online fashion retailer Fashion Nova $4.2 million, saying that for years it blocked negative reviews of its products from being posted to its website. The agency said in a complaint Tuesday that the California-based retailer misrepresented that the product reviews on its website as reflecting the views of all … Continue reading For the first time, FTC fines retailer for blocking negative reviews on its website.
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