What is semantic search: A deep dive into entity-based search

Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search is. … Continue reading What is semantic search: A deep dive into entity-based search

Search Through Time

Over the years, the web and the world have changed. Since our launch in 1997, Google Search has continued to evolve to help you find the information you’re looking for. — Read on http://www.google.com/search/howsearchworks/our-history/

10 Costly Mistakes to Avoid in Your Remarketing Campaigns

Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips

FCC Investigating Russian Ownership of U.S. Telecom

That came in written testimony for Thursday’s FCC oversight hearing in the House Energy & Commerce Committee. She said that was just one of the actions the FCC had taken in the wake of Russia’s invasion of Ukraine. She also noted that the FCC is requiring new on-air disclosures of foreign-backed broadcasts, though ramping up … Continue reading FCC Investigating Russian Ownership of U.S. Telecom

Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable

Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable

For the first time, FTC fines retailer for blocking negative reviews on its website.

“The Federal Trade Commission has fined online fashion retailer Fashion Nova $4.2 million, saying that for years it blocked negative reviews of its products from being posted to its website. The agency said in a complaint Tuesday that the California-based retailer misrepresented that the product reviews on its website as reflecting the views of all … Continue reading For the first time, FTC fines retailer for blocking negative reviews on its website.

TV ads drive digital video discovery

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva. This finding shows that while streaming video has replaced traditional TV for many viewers, the … Continue reading TV ads drive digital video discovery

Google Ads will combine Smart and standard Display campaigns

Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance … Continue reading Google Ads will combine Smart and standard Display campaigns

TikTok Leads YouTube in Average Time Spent Per Month in the US

Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year. The Google-owned … Continue reading TikTok Leads YouTube in Average Time Spent Per Month in the US