Report: Google Cooking Up Ad Data Exchange

Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites “executives familiar with Google’s plans.” The story says the data exchange is known internally as…

Please visit Search Engine Land for the full article.

Original Link: http://feeds.searchengineland.com/~r/searchengineland/~3/o7qGRruZuz0/report-google-cooking-up-ad-data-exchange-85234

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: