Digital Media and Advertising LumaSpace
Nine months into an industrywide initiative to overhaul and standardize the Wild West landscape of online metrics, organizers are taking cautious steps into a pilot testing phase through 2012, acknowledging the profound implications of their work for everyone on the buying and selling sides of the media ecosystem, not to mention those who currently measure … Continue reading Online Standards Inch Closer to Standarization
Nine months into an industrywide initiative to overhaul and standardize the Wild West landscape of online metrics, organizers are taking cautious steps into a pilot testing phase through 2012, acknowledging the profound implications of their work for everyone on the buying and selling sides of the media ecosystem, not to mention those who currently measure … Continue reading Online Standards Inch Closer to Standarization
Online accounting for more local ad spending as local makes up a greater share of digital total. In the past, a combination of mass media and traditional local advertising was enough to draw consumers via emarketer.com
Pandora is on the spot – NYPOST.com.
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