Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness.
Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping off the social network’s multi-year flirtation with becoming a real player in online shopping. Big-name retailers like Nike and Zara, as well as younger brands like Outdoor Voices and Warby Parker, are among the 20-plus companies participating in the initial rollout.
Instagram has already proven to be a platform — thanks in large part to its visual nature — where the best consumer brands can do what they do best: get new people to discover their products and inspire shoppers to covet their wares.
— Read on www.recode.net/2019/3/20/18271386/instagram-shopping-discovery-amazon-weakness-checkout
Archive for the Uncategorized Category
YouTube’s 30-second ad ban not exactly working | Digital – Ad Age
Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags advertising, digital advertising, Google, pre-roll video, YouTube on March 31, 2018 by gadlerYouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/
The FCC’s reasons for axing net neutrality make no sense for consumers
Posted in Uncategorized on November 25, 2017 by gadlerInternet mysteries: Why does last-touch attribution persist? Digiday
Posted in advertising, Analytics, Attribution, digital media, interactive advertising, online marketing, Uncategorized with tags advertising measurement, Attribution, click data, cross-device, Digiday, digital advertising, interactive advertising, last-touch, online advertising on August 17, 2017 by gadler“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”
Google rolls out similar audiences for Search and Shopping.
Posted in advertising, Google, interactive advertising, search engines, SEM, Uncategorized with tags Google, lookalike, remarketing, retargeting, search on May 1, 2017 by gadlerNow out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
Newspapers Record Strong Readership, Print Or Digital
Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags digital media, media consumption, news, newspapers, research on December 29, 2016 by gadler“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.
In total, newspapers reach 69% of the U.S. population each month.”
Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html
