“…“By [using last-touch], they (advertisers) spend too much on customers who were going to buy anyway and not enough on customers in the decision-making process…”
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Internet mysteries: Why does last-touch attribution persist? Digiday
Posted in advertising, Analytics, Attribution, digital media, interactive advertising, online marketing, Uncategorized with tags advertising measurement, Attribution, click data, cross-device, Digiday, digital advertising, interactive advertising, last-touch, online advertising on August 17, 2017 by gadlerGoogle rolls out similar audiences for Search and Shopping.
Posted in advertising, Google, interactive advertising, search engines, SEM, Uncategorized with tags Google, lookalike, remarketing, retargeting, search on May 1, 2017 by gadlerNow out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210
Newspapers Record Strong Readership, Print Or Digital
Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags digital media, media consumption, news, newspapers, research on December 29, 2016 by gadler“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.
In total, newspapers reach 69% of the U.S. population each month.”
Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html
“eMarketer updated its benchmark estimates for industry-specific digital advertising outlays, noting that broad trends lifted spending across all sectors in 2016.
Posted in Uncategorized on December 22, 2016 by gadlerIncreases in spending on video and social media and especially mobile advertising pushed estimates higher for all the industries covered in the report.
In the automotive industry, US digital ad spending will total $9.13 billion in 2016, up 22.4% from 2015. In the second half of 2016, automakers across the board are dealing with a slowdown in sales, especially of sedans, prompting more spending to advertise sales incentives.
Read the entire article here:
https://www.emarketer.com/Article/eMarketer-Updates-Estimates-Industry-Ad-Spending/1014918
Google AdWords to soon break up desktop and tablet – enable mobile base bidding
Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags AdWords, Google, search engine marketing, SEM on May 24, 2016 by gadler“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”
Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding
