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Home » Ad & Media Strategies » IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads Otilia Otlacan | September 12, 2011 http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.adoperationsonline.com%2F2011%2F09%2F12%2Fiab-brings-scale-to-mobile-mobile-marketing-center-of-excellence-issues-guidelines-for-creating-in-app-ads%2F&layout=button_count&show_faces=false&width=75&action=like&colorscheme=light&height=20&ref=addtoanyhttp://platform.twitter.com/widgets/tweet_button.html?url=http%3A%2F%2Fwww.adoperationsonline.com%2F2011%2F09%2F12%2Fiab-brings-scale-to-mobile-mobile-marketing-center-of-excellence-issues-guidelines-for-creating-in-app-ads%2F&counturl=http%3A%2F%2Fwww.adoperationsonline.com%2F2011%2F09%2F12%2Fiab-brings-scale-to-mobile-mobile-marketing-center-of-excellence-issues-guidelines-for-creating-in-app-ads%2F&count=none&text=IAB%20Brings%20Scale%20to%20Mobile%3A%20Mobile%20Marketing%20Center%20of%20Excellence%20Issues%20Guidelines%20for%20Creating%20In-App%20Adshttps://plusone.google.com/u/0/_/%2B1/fastbutton?url=http%3A%2F%2Fwww.adoperationsonline.com%2F2011%2F09%2F12%2Fiab-brings-scale-to-mobile-mobile-marketing-center-of-excellence-issues-guidelines-for-creating-in-app-ads%2F&size=medium&count=false Share/Save Public Comment Periods Opens for ‘Mobile Rich Media … Continue reading IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads

San Francisco (CNN) — Police officials said they helped Apple investigators, who searched a man’s home here recently. They were reportedly looking for a prototype of the next iPhone that an Apple employee left in a bar in San Francisco’s Mission neighborhood, according to CNET. Apple had contacted the police claiming the prototype is invaluable, … Continue reading Police help Apple in search for iPhone

Pretty much every U.S. Internet startup today has a social and mobile component to their business; it’s modus operandi in 2011. But a rising number of American companies also have a third focus of their growth strategies: China. “Going to China” is a renewed trend we began to see among American Internet startups early last … Continue reading Three Markets U.S. Internet Companies Can’t Ignore: Social, Mobile and … China

As the East Coast prepares for a major hurricane, Zinio is offering digital magazines free to stranded travelers and some newspapers’ paywalls are coming down. The New York Times (NYSE: NYT) today launched @NYTLive, a Twitter feed for breaking news surrounding major events. A tweet from this evening: “As a public service, @nytimes will allow … Continue reading Hurricane Irene Knocks Down Paywalls

If you’ve never seen “The Godfather,” you really ought to rethink your priorities. It’s as great as everyone says it is. And it features Al Pacino from a long time ago, before Al Pacino pretty much played Al Pacino caricatures. And Marlon Brando! And James Caan! And John Cazale! Etc. In any case, your opportunity … Continue reading YouTube Refuses “The Godfather”, After All

American Express Open, the small business division of American Express, just announced a new loyalty marketing program that allows small businesses and entrepreneurs to earn double points for all their spending on online marketing. Original Link: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=156367 via my6sense

Tweet Beer in one hand and TV remote in the other, football fans everywhere are breathing a sigh of relief as pre-season begins. At the same time, disinterested girlfriends (or boyfriends) are happy to see their Sundays freed up until next February. To celebrate the existence of this year’s NFL football season, we’ve put together … Continue reading Top Ten Football Players with Klout

Facebook made changes to its online-gaming platform, a day after the Google+ site launched online games. Original Link: http://online.wsj.com/article/SB10001424053111904823804576504624079447138.html?mod=rss_media_marketing via my6sense