2011 Retail eCommerce Spending Sets New Peak

US retail e-commerce spending reached a new peak of $161.5 billion in 2011, representing a 13% increase from $142.5 billion in 2010, according to February 2012 figures from comScore. Online retail spending reached $49.7 billion in Q4, marking a 14% increase from $43.4 billion in Q4 2010, and a 27% rise from $39 billion in … Continue reading 2011 Retail eCommerce Spending Sets New Peak

5 Tips for Mobile Advertising Success

According to the GSMA,the global mobile industry trade group, the number of mobile-connected devices will double from 6 billion in 2011 to 12 billion by 2020. Are you ready to take full advantage of this digital juggernaut?  Here are five tips on how you can get the most out of your mobile advertising investments. Read more: http://www.mediapost.com/publications/article/166826/5-tips-for-mobile-advertising-success.html?edition=42819#ixzz1l2n6BBCcContinue reading 5 Tips for Mobile Advertising Success

Untitled

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher … Continue reading Untitled