Digital Media and Advertising LumaSpace
Political Campaigning Enters Age of Technology Lawmakers and Campaigns Are Looking For a More Active Web Presence By Kate Tummarello Roll Call Staff Dec. 13, 2011, Midnight Chip Somodevilla/Getty Images Rep. Joe Wilson used Google AdWords to direct controversy-spurred Internet searches to their official websites. Print Email Reprints Text size With more and more constituents … Continue reading Political Campaigning Enters Age of Technology
Auto Shoppers Poised to Make Luxury Cars and SUVs Growth Categories.
Nine months into an industrywide initiative to overhaul and standardize the Wild West landscape of online metrics, organizers are taking cautious steps into a pilot testing phase through 2012, acknowledging the profound implications of their work for everyone on the buying and selling sides of the media ecosystem, not to mention those who currently measure … Continue reading Online Standards Inch Closer to Standarization
Nine months into an industrywide initiative to overhaul and standardize the Wild West landscape of online metrics, organizers are taking cautious steps into a pilot testing phase through 2012, acknowledging the profound implications of their work for everyone on the buying and selling sides of the media ecosystem, not to mention those who currently measure … Continue reading Online Standards Inch Closer to Standarization
Online accounting for more local ad spending as local makes up a greater share of digital total. In the past, a combination of mass media and traditional local advertising was enough to draw consumers via emarketer.com
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