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While search advertisers experience higher click-through-rates for mobile phone and tablet search campaigns than for desktop search campaigns (at 166% and 137% respectively) according to a November 2011 report from Macquarie Group, those clicks are less likely to convert to sales in a direct relationship to screen size. The report employed Efficient Frontier advertiser data. … Continue reading Screen Size and Conversion Rates

While search advertisers experience higher click-through-rates for mobile phone and tablet search campaigns than for desktop search campaigns (at 166% and 137% respectively) according to a November 2011 report from Macquarie Group, those clicks are less likely to convert to sales in a direct relationship to screen size. The report employed Efficient Frontier advertiser data. … Continue reading Screen Size and Conversion Rates

While search advertisers experience higher click-through-rates for mobile phone and tablet search campaigns than for desktop search campaigns (at 166% and 137% respectively) according to a November 2011 report from Macquarie Group, those clicks are less likely to convert to sales in a direct relationship to screen size. The report employed Efficient Frontier advertiser data. … Continue reading Screen Size and Conversion Rates

Social media extending law enforcement’s reach | Toronto & GTA | News | Toronto Sun.

One-third of US consumers say they will “definitely” be shopping this Black Friday, up 23% from 27.1% of consumers in 2010, according to a November survey from the National Retail Federation (NRF) conducted by BIGresearch. Data from the survey indicates that up to 152 million people plan to shop Black Friday weekend (Friday, Saturday, and … Continue reading Black Friday Weekend Shoppers Expected to Grow Y-O-Y

16% of Cellphones Have Poop on Them [INFOGRAPHIC].

Heinz Turns Facebook Flub Into Engagement Flurry | ClickZ.

Facebook’s porn and gore attack: Who gets the blame?.

10 Innovative iOS 5 Apps — InformationWeek.

via marketingforecast.com