Facebook most popular, not most successful, social media tool

Facebook may be the most popular social media channel, but businesses certainly don’t view it as the most successful tool in their box. Almost three-quarters (71%) of companies in the Inc. 500 used Facebook in 2010, up from 61% the previous year, so it’s certainly an avenue being explored. In contrast, 59% used Twitter and half used blogging. Yet of ..read more.. 

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