AAF-Knoxville Takes You Behind the Brands

AAF-Knoxville Takes You Behind the Brands Summer Conference: July 28-31 Agenda, Details, Registration: AAFBehindtheBrand.com Don’t let the title deceive you: this event is open to all communications professionals – and you’ll want to put this conference on your “must attend” list. The 2011 AAF Summer Conference and District 7 Leadership Event will be held at Knoxville’s Crowne Plaza Hotel, with more than 200 marketers in attendance from Alabama, Georgia, Louisiana, Mississippi and Tennessee. Professional Development & Networking “Behind the Brands” will give you inside information on how several national companies have built their identities, what makes a brand successful and how they’re facing branding challenges through advertising, PR, sustainability, ROI, social media, identity, packaging, special events, consumer engagement and strategy. To-date, the participating brands include: • AC Entertainment (Bonnaroo Music & Arts Festival) • Bush Beans • Pilot Flying J Travel Centers • Ruby Tuesday • Scripps Networks (HGTV, Food Network, DIY, GAC, Travel Channel, Cooking Channel • TeamHealth (Provides clinical outsourcing services to more than 600 hospitals throughout the U.S.) • University of Tennessee Athletics Beyond this professional development, you’ll get to network with a few hundred peers from our five-state AAF region. Visit AAFBehindtheBrand.com to view the agenda, conference details and to register. Club Workshops Learn from the best of the best in District 7 about how to grow and manage your local chapters. Additionally, there will be workshops and roundtable discussions for chapter Presidents, Regional Directors and with Governor Elizabeth Perry. Speakers and topics are still being confirmed, but the following areas are usually addressed: • Programs • Membership Recruitment & Retention • Education • Government Relations • ADDY® Awards • Fundraising • Finances • Club Achievement Questions, Ideas, Concerns? Conference Chair Michael Torano: michaelt@n8promo.com or 361-438-3550 AAF-Knoxville President Susie Norris: susie@orangeapplebranding.com or 865.406.7558

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