paidContent Advertising: Google’s Mohan: Display Can Be $200 Billion Biz

Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so. During an on-stage interview with paidContent Editor Staci D. Kramer at our recent paidContent Advertising conference, the Google vice president of product management explained his rationale for that $200 billion estimate, announced DoubleClick’s entry into the fastest-growing categories—mobile and video, and much more. 

It’s all in the video embedded below. Is Mohan right? Let us know what you think in the comments. Full coverage of the conference is available in our archives.

Related

* @ pcAds: Google Launching DoubleClick Mobile, Video For Publishers
* @ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
* @ pcAds: Our Full CoverageNeal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so. During an on-stage interview with paidContent Editor Staci D. Kramer at our recent paidContent Advertising conference, the Google vice president of product management explained his rationale for that $200 billion estimate, announced DoubleClick’s entry into the fastest-growing categories—mobile and video, and much more. 

It’s all in the video embedded below. Is Mohan right? Let us know what you think in the comments. Full coverage of the conference is available in our archives.

Related

* @ pcAds: Google Launching DoubleClick Mobile, Video For Publishers
* @ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
* @ pcAds: Our Full Coverage

Original Link: http://feeds.paidcontent.org/~r/pcorg/~3/0-3svdnDgp8/

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