“eMarketer updated its benchmark estimates for industry-specific digital advertising outlays, noting that broad trends lifted spending across all sectors in 2016.
Increases in spending on video and social media and especially mobile advertising pushed estimates higher for all the industries covered in the report.
In the automotive industry, US digital ad spending will total $9.13 billion in 2016, up 22.4% from 2015. In the second half of 2016, automakers across the board are dealing with a slowdown in sales, especially of sedans, prompting more spending to advertise sales incentives.
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https://www.emarketer.com/Article/eMarketer-Updates-Estimates-Industry-Ad-Spending/1014918
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