IAB: Online Ad Dollars Keep Rising, But Interest In Brand Spend Is Murky
Despite growing fears about the economy and the impact on ad spending in general during the past several months, online ad dollars jumped 23.2 percent to a yet another record $14.9 billion in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). While online … Continue reading IAB: Online Ad Dollars Keep Rising, But Interest In Brand Spend Is Murky