Category: Uncategorized

Filed under: Marketing/Advertising, Crossover, Kia, South America First, Kia Motors Brazil disavowed the ads done in its name by Brazilian agency Moma Propaganda, and now, the Cannes Lions International Festival of Creativity is doing the same. If you’ll remember, some creatives at Moma put together a rather suggestive, comic diptych to advertise the dual-zone climate … Continue reading Followup: Fake Kia ads cause uproar, gets creatives banned from Cannes

Google Places pages have been updated to use the new Google+ interface, but the biggest change is that Google dropped the reviews from third-party sites like Yelp, Menupages or Booking.com, while only relying on the reviews from Google users. “Based on careful thought about the future direction of Place pages, and feedback we’ve heard over … Continue reading Google Maps Removes Third-Party Reviews

There’s no shortage of serious, in-depth coverage of News Corp.’s phone-hacking scandal, but once again Stephen Colbert really got to the heart of things. Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/8KEtvO7wdk0/ via my6sense

Google is about what people want. Facebook is about what they like and know. So what does this mean for search? Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/X_jUKjegwig/ via my6sense

Though Yahoo’s display advertising revenue in total was up 5 percent to $467 million in Q2, that was less than analysts anticipated. And as CEO Carol Bartz noted during the company’s earnings call, the company’s Americas display ad dollars were were flat and within the U.S., it was actually down. “Display did not perform well, … Continue reading Yahoo’s Bartz: Display Did Not Perform Well And We Didn’t Expect It

It’s a merger of two of the trendiest start-up topics in the new iPhone app Alfred: restaurant recommendations and data mining. Alfred, built by the Stanford PhD-led team at Clever Sense, aims to learn what types of restaurants and bars a user will like based on comparing a few of their inputted favorites to analysis … Continue reading Alfred App Gives Personalized Restaurant Recommendations

After devastating wars throughout history, humanity is well-acquainted with war in the physical realm. But we’re still unfamiliar with the concept of cyberwar. In 1998, John Arquilla, professor at the Naval Postgraduate School tried to envision it in a piece for Wired Magazine, The Great Cyberwar of 2002, in which a loose coalition of rogue … Continue reading Cyberwar: It’s Not Fiction Anymore

When the New York Times first began talking about creating a metered paywall for its website last year, the company was quick to note that social media links would be exempt in order to keep the traffic flowing. Hoping to get a better sense of who shares links and why, the NYT commissioned a study … Continue reading NYT On The ‘Psychology Of Sharing’: E-Mail Still Rules

Too many apps built today treat the smartphone as a little PC. That’s the wrong way to think about it. Rather than chase this technology, marketers should build a roadmap to integrate with it in four stages. Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/_5WCWWyoV6k/ via my6sense

Great Knoxville News Sentinel (KnoxNews.com) article on the upcoming American Advertising Federation’s District 7 Leadership Conference! If you are an ad, marketing, PR, or communications pro or enthusiast … you’ll want to attend this conference! Here’s the article: http://www.knoxnews.com/news/2011/jul/08/ad-conference-examine-area-companies… Register Here Now:  http://www.aafbehindthebrand.com/