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Most major publishers have acceded to Apple’s terms, to one degree or another, for selling subscriptions to app versions of their titles—in part because the iPad is likely to remain the dominant tablet. In return, these publishers are betting that they’ll be able to make enough advertising and subscription revenue to ease the pain of … Continue reading Study: Only 20 Percent Of Tablet Owners Are Willing To Pay For Media Apps

In the past couple years, media companies doing battle with news aggregators—or competitors—began to turn to the little-known legal doctrine of “hot news.” It stems from a 1918 Supreme Court case that found news organizations might have a “quasi-property” right in news they worked hard to report, even if the news was re-worded to avoid … Continue reading ‘Hot News’ Doctrine Not Looking So Hot After Apppeals Court Ruling

I know I haven’t updated in a few weeks, but I’ve been so busy in the best way possible. From my internship to hanging out with good friends to Palm Springs to concerts to art museums, Los Angeles has not disappointed in the least. I do wish I had kept up with the blog better, … Continue reading IAB, Ad Trade Groups Try To Simplify Digital Metrics For Branding Efforts

theodp writes “With the introduction of its Chromebook, Google is betting big on the Cloud. As is Apple, with its iCloud initiative. So too are Netflix and Skype. Unfortunately, their very existence is threatened by data-capping carriers, who have set a course to make sure that the network is NOT the computer. ‘I don’t know … Continue reading Will Capped Data Plans Kill the Cloud?

Dads, even more than moms, believe they’re spending more time with their kids these days than their parents did. But how dads are spending that time skews heavily toward the fun stuff. Original Link: http://feedproxy.google.com/~r/adage/homepage/~3/QZyXk0l_GEA/ via my6sense

The average American today has more ways to watch video — whenever, however and wherever they choose. In the Cross-Platform Report, Nielsen finds that the resounding trend is this: Americans are spending more time watching video content on traditional TVs, mobile devices and the Internet than ever before. Traditional TVOverall TV viewership increased 22 minutes … Continue reading Cross Platform Report: Americans Watching More TV, Mobile and Web Video

Charles Buchwalter, SVP, Nielsen Online Campaign Ratings As networks wrap up their yearly upfront ad sales, there has been no shortage of pontifications about how well (or not) online advertising fared in this year’s negotiations. Media companies are in a race to boost revenue from their online offerings. They know the audiences are there, but … Continue reading Our New Approach to Measuring Online Advertising

INDIANAPOLIS – The football portion involving Tennessee’s former coaches at today’s hearing with the Committee on Infractions wrapped up in time for a late lunch after more than four hours of deliberations. Original Link: http://www.govolsxtra.com/news/2011/jun/11/football-portion-uts-ncaa-hearing-ends-lane-kiffin/?partner=RSS via my6sense

With nearly 100 apps already in circulation, including Zinio digital replicas of all its 14 magazines, Hearst plans to issue a dozen more apps over the next year. The apps will be fairly divided between ones for existing magazine titles and ones that bear little or no relation to its periodicals,  said Chris Wilkes, Hearst … Continue reading Hearst Opens App Lab, Plans A Dozen New Apps Over Next Six Months