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Rob O’Regan Editor Twitter: @RobORegan Email: Rob O’Regan Google+: Rob O’Regan via emediavitals.com

via journalism.org

Belo Corp. sees at least several more years of double-digit growth ahead led by digital advertising services and mobile and video prospects, the company’s VP of digital said. Belo’s Joe Weir said the company is surging ahead on multiple digital fronts, including the formation of a new digital advertising services company initially targeted at non-Belo … Continue reading Belo Bullish on Double-Digit Digital Growth

RTB to Become Larger Part of Display Ad Sales.

SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down – Business Insider.

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For Display Ads, Being Seen Matters More than Being Clicked New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, … Continue reading For Display Ads, Being Seen Matters More than Being Clicked

Top Opportunities/Challenges Ahead for Golf Courses.

Starbucks Brings Mobile Payment Capability to the Drive Thru – MarketingVOX.