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IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

Posted in Uncategorized with tags , , on March 8, 2016 by gadler

The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers.

“In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond.

Among the six potential tactics described: paying ad blocking companies to whitelist a site, revenue sharing with readers, and “ad reinsertion,” a method where publishers shoehorn advertisements onto their websites even when visitors show up running blockers.”

Source: IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

A first step toward TV-online ratings – Media Life Magazine

Posted in Uncategorized with tags , , , on October 1, 2015 by gadler

“For years, media people have been clamoring for ratings that better reflect people’s evolving viewing patterns, including their increased use of digital devices to watch TV shows.

But Nielsen moves at its own pace, and so despite the clamoring and the growing consumption of digital video, TV and online ratings had remained separate.

Until now….”

Source: A first step toward TV-online ratings – Media Life Magazine

How Google Could Rig the 2016 Election

Posted in Uncategorized with tags , , on August 22, 2015 by gadler

“America’s next president could be eased into office not just by TV ads or speeches, but by Google’s secret decisions, and no one—except for me and perhaps a few other obscure researchers—would know how this was accomplished.”

Read more: http://www.politico.com/magazine/story/2015/08/how-google-could-rig-the-2016-election-121548.html#ixzz3jXmO9Ss8

“Till Death Us Do Part”: A Call to Unity Offered the Sunday After SCOTUS Decision

Posted in Uncategorized on July 3, 2015 by gadler

“Till Death Us Do Part”: A Call to Unity Offered the Sunday After SCOTUS Decision.

McDonald’s criticised for glib #slownewsday response to SXSW band query

Posted in Generic Jibberish, Uncategorized with tags , , , on March 6, 2015 by gadler

“McDonald’s has found itself out of tune with public sentiment after posting a glib response to a Facebook query from the band Ex Cops as to why the burger chain had no budget to pay artists at its SXSW showcase.”

Read the story here: McDonald’s criticised for glib #slownewsday response to SXSW band query.

7 Centimeters Vs. 13.1 Miles

Posted in Uncategorized on July 30, 2014 by gadler

7 Centimeters Vs. 13.1 Miles.

Apple and Google declare patent truce, will dismiss all current lawsuits

Posted in Uncategorized on May 17, 2014 by gadler

Gigaom

In a major breakthrough in the bitter and long-running war between Apple(s appl) and Google(s goog) over smartphone patents, the two companies announced on Friday that they will dismiss all current lawsuits against each other.

In a joint statement, the companies also said they will try to work together to reform the patent system:

Apple and Google have agreed to dismiss all the current lawsuits that exist directly between the two companies. Apple and Google have also agreed to work together in some areas of patent reform. The agreement does not include a cross license.

A person familiar with the litigation said the truce will end about 20 lawsuits in the United States and Germany, including proceedings before the U.S. International Trade Commission. The person confirmed the statement’s reference to “directly between the companies” meant that the agreement would not immediately affect related patent litigation between Apple and Samsung, or lawsuits…

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The Most Popular Video Sites in America

Posted in Uncategorized on October 24, 2013 by gadler

24/7 Wall St.

164263560Online video has radically changed the way Americans consume media. People want to watch when it is convenient for them, not when network programmers want them to. The industry’s term for it is “video everywhere” — from the largest plasma screens to the smallest smartphones. And while online video is ubiquitous, only a small number of companies dominate this new world.

Google Inc. (NASDAQ: GOOG) sites, led by YouTube, accounted for nearly 88% of the 189 million unique U.S. viewers registered by video sites in September. The video behemoth was more than twice as large as Facebook Inc. (NASDAQ: FB), the second largest site. YouTube, in effect, defines the entire industry.

Click here to see what video sites have the most viewers

YouTube has such a vast audience partly because it was among the first to offer a comprehensive platform for online video posting, viewing and sharing. Those early (and…

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Positive Prevention 12k and 5k – November 3, 2013 – Biltmore Estate – Asheville, NC

Posted in Uncategorized on August 4, 2013 by gadler

What if the price you had to pay to read a story dropped as more people clicked on it?

Posted in Uncategorized on July 12, 2013 by gadler
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