Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar.
Some 329 billion coupons for Consumer Packaged Goods (CPGs) – including both traditional, paper coupons and digital, paperless coupons – were distributed in the U.S. in 2013. Of the coupons distributed, roughly 40% were for food products and 60% for non-food products.
Read more here: Digital Coupons Leading Overall Rate of Coupon Growth.
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