The new comScore Video Metrix report for February comes out just as the IAB touts that the Internet advertising reached $42.8 billion in 2013, which is more than was been spent on television, for the first time.
But let’s be clear about it. Of that amount, online video only accounted for $2.8 billion, a sizable 19% over the year before, and counted within the $12.8 billion spent in online display advertising, which was up 30%
Those are great numbers, still, that seems to suggest an obvious trend. Indeed, television’s overseers and other content makers seem to be tripping all over themselves to get more solidly positioned for an online future.
Read the full story here: MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014.