Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.
The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences,” Bonnie Pericolosi, director of product management, Google Display ads, wrote. During the campaign setup process, advertisers can choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.
“No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign,” Ginny Marvin, Google’s ads product liaison, said on Twitter.
— Read on searchengineland.com/google-ads-will-combine-smart-and-standard-display-campaigns-374449
Archive for the interactive advertising Category
2021 Digital Marketing Trends: The New vs the Tried and True
Posted in advertising, Demographics, digital media, interactive advertising, online marketing, Research, voice first with tags advertising, behavioral targeting, Consumers, conversion, digital advertising, digital marketing, email marketing, interactive advertising, internet advertising, online advertising, online marketing, research, virtual reality, voice search on March 31, 2021 by gadlerIn the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
— Read on www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
Breaking: Google Ads to Phase Out Modified Broad Match
Posted in advertising, AdWords, Google, interactive advertising, PPC, search engines, SEM with tags advertising, Broad Match Modified, digital advertising, digital media, Google, search engine marketing, search engines on February 5, 2021 by gadlerGoogle announced today what is potentially a large change for certain paid search managers: the broad match modified version of keywords will be going away.
This change will start rolling out in two weeks.
— Read on www.searchenginejournal.com/breaking-google-ads-to-phase-out-modified-broad-match/395129/amp/
5 tips for measuring marketing effectiveness across the funnel | Amazon Advertising
Posted in advertising, Analytics, Attribution, interactive advertising, online marketing with tags advertising, Analytics, digital advertising, interactive advertising, internet advertising, measurement, mobile advertising, online advertising, online marketing on December 24, 2020 by gadlerHere are five of our top tips for measuring and optimizing your full-funnel strategy to deliver greater efficiency for your budget and enhanced experiences for your customers.
— Read on advertising.amazon.com/blog/5-tips-for-measuring-marketing-effectiveness-across-the-funnel
8 major Google algorithm updates, explained
Posted in advertising, Google, interactive advertising, online marketing, PPC, search engines, SEM, SEO with tags advertising, Google, internet advertising, online marketing, pay per click, search engine marketing, search engine optimization, search engine rankings, search engines, SEO, SERP on October 13, 2020 by gadlerIn this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they work and what adjustments we had to make to our SEO strategies in response.
— Read on searchengineland.com/8-major-google-algorithm-updates-explained-282627
Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation
Posted in advertising, Google, interactive advertising, online marketing with tags Coronavirus, COVID-19, digital advertising, Google, Twitter on April 17, 2020 by gadlerEarlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.
Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/
10 Bad Links That Can Get You Penalized by Google
Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags advertising, Google, link-building, links, online marketing, search engine marketing, search engine optimization, search engine rankings, search engines, SEO, SERP on November 26, 2019 by gadlerEvery SEO professional worth their salt knows that links (along with content) are the backbone of SEO.
Links continue to remain a significant ranking factor.
What happens when you get bad links on enough of a scale to harm your site?
Your site can get algorithmically downgraded by Google – or worse, you get a manual action.
While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.
This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.
— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/
Here’s what you need to know about Google’s newest local algorithm update
Posted in Google, interactive advertising, search engines, SEO with tags Analytics, Google, Google My Business, online marketing, Possum 2.0, search engine marketing, search engine rankings, search engines on November 16, 2019 by gadlerGoogle’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.
— Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927
Find your audience on YouTube
Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags behavioral targeting, Consumers, digital advertising, Google, internet advertising, internet tv, mobile advertising, online advertising, online tv, research, search engines, video, YouTube on September 29, 2019 by gadlerAnother cool tool from Google.
Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/
2019 Google Ad Industry Benchmarks
Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags advertising, benchmarks, digital advertising, Google, research, search engines on June 1, 2019 by gadler“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition“
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
AdlerWeb 