Earlier this month, digital ad juggernauts Google and Twitter reversed earlier decisions not to publish ads related to Covid-19. Both companies initially banned ads related to the virus out of fear that malicious and negligent actors would flood their ecosystems with misinformation or seek to make a quick buck on the virus by selling fake tests or boosting prices on essential items.
Yet Google and Twitter caved to pressure from businesses, which need to reach customers as much as ever amid an unprecedented economic downturn, and Democrats, who said the policy would give President Trump too much power to control the narrative on the political response to the virus via earned media.
— Read on streetfightmag.com/2020/04/17/ad-tech-execs-weigh-in-on-coronavirus-ads-google-and-twitter-and-misinformation/
Archive for the interactive advertising Category
Ad Tech Execs Weigh in on Coronavirus Ads, Google and Twitter, and Misinformation
Posted in advertising, Google, interactive advertising, online marketing with tags Coronavirus, COVID-19, digital advertising, Google, Twitter on April 17, 2020 by gadler10 Bad Links That Can Get You Penalized by Google
Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags advertising, Google, link-building, links, online marketing, search engine marketing, search engine optimization, search engine rankings, search engines, SEO, SERP on November 26, 2019 by gadlerEvery SEO professional worth their salt knows that links (along with content) are the backbone of SEO.
Links continue to remain a significant ranking factor.
What happens when you get bad links on enough of a scale to harm your site?
Your site can get algorithmically downgraded by Google – or worse, you get a manual action.
While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.
This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.
— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/
Here’s what you need to know about Google’s newest local algorithm update
Posted in Google, interactive advertising, search engines, SEO with tags Analytics, Google, Google My Business, online marketing, Possum 2.0, search engine marketing, search engine rankings, search engines on November 16, 2019 by gadlerGoogle’s biggest local algorithm update since 2016 will require businesses and agencies to be more vigilant about fighting spam in affected areas.
— Read on searchengineland.com/heres-what-you-need-to-know-about-googles-newest-algorithm-update-possum-2-0-324927
Find your audience on YouTube
Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags behavioral targeting, Consumers, digital advertising, Google, internet advertising, internet tv, mobile advertising, online advertising, online tv, research, search engines, video, YouTube on September 29, 2019 by gadlerAnother cool tool from Google.
Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/
2019 Google Ad Industry Benchmarks
Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags advertising, benchmarks, digital advertising, Google, research, search engines on June 1, 2019 by gadler“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition“
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed
Posted in advertising, AdWords, Google, interactive advertising, online marketing, PPC, search engines, SEM with tags advertising, AdWords, digital advertising, Google, online marketing, search engines on March 6, 2019 by gadlerFred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
— Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947
Digital advertising in the US is now bigger than print and television – Recode
Posted in advertising, interactive advertising, media, newspaper, online marketing, radio, television with tags advertising, digital advertising, Facebook, Google, interactive advertising, mobile advertising, online advertising on February 20, 2019 by gadlerIt was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.
— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags advertising, digital advertising, Google, search engines on December 31, 2018 by gadlerGoogle can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerToday’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
