Lamar Acquires Alliance Airport Advertising

The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports.

The acquisitions position Lamar to compete more effectively with bigger rivals, including Clear Channel Airports and JCDecaux.”

Read More: Lamar Acquires Alliance Airport Advertising 07/08/2015.

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