Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.” Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

Lamar Acquires Alliance Airport Advertising

“The airport advertising marketplace is undergoing consolidation, with Lamar Advertising Co.’s announcement that it has acquired Alliance Airport Advertising, giving it control of out-of-home ad assets in some of the country’s larger airports. The acquisitions position Lamar to compete more effectively with bigger rivals, including Clear Channel Airports and JCDecaux.” Read More: Lamar Acquires Alliance Airport … Continue reading Lamar Acquires Alliance Airport Advertising