Archive for the advertising Category

How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

Verizon plans to rebrand AOL and Yahoo as ‘Oath’

Posted in advertising, digital media, Internet Activity & Sites, world wide web, Yahoo! with tags , , on April 3, 2017 by gadler

“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.”

Read the rest of the article here: https://thenextweb.com/business/2017/04/03/verizon-plans-rebrand-aol-yahoo-oath/#.tnw_WCjSa5O5

Ad Meter | USA Today Sports

Posted in advertising, television, video with tags , , , , , , , , on January 18, 2017 by gadler

Get ready for the Super Bowl…ads!

See most all the Super Bowl commercial advertisements…rated.

via USA Today Sports

Source: Ad Meter | USA Today Sports

YouTube Renames, Updates TrueView Ads

Posted in advertising, app, Google, video, YouTube with tags , , , , , on July 24, 2016 by gadler

“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.

Well, sort of”

Get the details here: YouTube renames, updates TrueView ads – AdAge

Digital Advertising Benchmarks Q2 2016

Posted in advertising, Analytics, Attribution, interactive advertising, mobile, online marketing, PPC, search engines, SEM, social media, tablet on June 30, 2016 by gadler

“Vital search, social, and display performance data by device.”

Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social.

Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags , , , on May 24, 2016 by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”

Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding

Digital advertising viewability – a lot of gray area

Posted in advertising, Attribution, Campaigns, interactive advertising, online marketing, Viewability with tags , , , , , , , , on May 21, 2016 by gadler

“Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn’t quite that simple.

According to new research by programmatic company Goodway Group, seeing ads that are measured as viewable results in people converting at an 8 to 9 percent more. That sounds fairly obvious; of course people are more impacted by ads they can actually see. But the real finding of the Applying Viewability Intelligently for Measurably Improved Performance study, which was released this morning, is that viewability isn’t that black and white.”

Read more via the link below. It an interesting article by ClickZ’s Mike O’Brien. 

Viewability has more gray area than you realize

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