Archive for the advertising Category

New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Posted in advertising, Campaigns, digital media, Facebook, interactive advertising, social media on June 14, 2017 by gadler

“Brands advertising on Facebook will soon have more control over where their ads appear.

The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles, in-stream ads within Facebook and across the Facebook Audience Network. While the tools are now in beta they’ll be rolled out over the course of this year. …”

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Google rolls out similar audiences for Search and Shopping.

Posted in advertising, Google, interactive advertising, search engines, SEM, Uncategorized with tags , , , , on May 1, 2017 by gadler

Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

http://searchengineland.com/google-rolls-similar-audiences-search-shopping-274210

How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

Verizon plans to rebrand AOL and Yahoo as ‘Oath’

Posted in advertising, digital media, Internet Activity & Sites, world wide web, Yahoo! with tags , , on April 3, 2017 by gadler

“After announcing the acquisition last July, Verizon got a discount on the dot com icon after Yahoo revealed it had suffered a major data breach not once, but twice. Overall, 1.5 billion users may have been compromised leading Verizon to ask for a discount of up to $1 billion off the original purchase price.”

Read the rest of the article here: https://thenextweb.com/business/2017/04/03/verizon-plans-rebrand-aol-yahoo-oath/#.tnw_WCjSa5O5

Ad Meter | USA Today Sports

Posted in advertising, television, video with tags , , , , , , , , on January 18, 2017 by gadler

Get ready for the Super Bowl…ads!

See most all the Super Bowl commercial advertisements…rated.

via USA Today Sports

Source: Ad Meter | USA Today Sports

YouTube Renames, Updates TrueView Ads

Posted in advertising, app, Google, video, YouTube with tags , , , , , on July 24, 2016 by gadler

“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.

Well, sort of”

Get the details here: YouTube renames, updates TrueView ads – AdAge

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