Chart: Benefits of Social Media in Innovative Process – MediaBuyerPlanner
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Local NBC stations in both New York and Washington D.C. have rolled out a new experiment incorporating news, local celebrities and everyone’s favorite news add-on, Twitter. Dubbed “The 20”, the experiment attempts to surface to stories that people are talking about “by following 20 individuals who shape the local conversation.” Twitter has become a ..read … Continue reading NBC’s “The 20” Brings Twitter Influencers to Local News
More fuel for Twitter’s “we work really, really well with big TV events” pitch: News that the service set a new frequency record during Sunday’s Super Bowl. Twitter says users generated a peak of 4,064 tweets per second at the end of the game, eclipsing the old high for televised sports set during last year’s … Continue reading You People Were Totally Twittering During the Super Bowl [MediaMemo]
Yup, NBC did indeed fire the guy who put that 1994 “Today Show” clip up on YouTube. Here’s the company’s official statement: “The individual in question violated the company’s standards of conduct by repeatedly copying and distributing a variety of materials without permission.” Not that it needs much unpacking, but just to be clear: NBC … Continue reading NBC: Here’s Why We Fired The “Today Show” YouTube Leaker [MediaMemo]
LinkedIn, which is in the early stages of becoming a public company, is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. If a user searches for a specific skill, LinkedIn returns key people within that community, top locations, related companies, relevant … Continue reading LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn
Facebook may be the most popular social media channel, but businesses certainly don’t view it as the most successful tool in their box. Almost three-quarters (71%) of companies in the Inc. 500 used Facebook in 2010, up from 61% the previous year, so it’s certainly an avenue being explored. In contrast, 59% used Twitter and … Continue reading Facebook most popular, not most successful, social media tool
Gerald Adler Wrote:Interesting read. Newspaper (and all media) advertising pros evolve. Blogs Original Link: http://www.inma.org/blogs/integrated-advertising-sales/post.cfm/advertising-executives-must-lead-by-example-in-the-digital-and-social-media-realms via my6sense
Over the next couple of weeks, LivingSocial tells us, it will be adding real-time discounts to its mobile applications to enable consumers to search for discounts at nearby restaurants on the fly. Likewise, it will give merchants the tools to find customers immediately should business get slow. The service represents a big shift in the way … Continue reading Exclusive: LivingSocial Adding Real-Time Discounts Soon to Mobile Apps [eMoney]
Some stats released today on smartphones that, for a change, don’t concern the number of devices shipped: Nielsen says 31 percent of U.S. consumers now have a smartphone, but penetration is significantly higher among certain racial groups. And while Android devices, iPhones and BlackBerries are still selling well, Microsoft’s Windows Phone 7, Nokia/Symbian and Palm … Continue reading Nielsen: Android, Apple And RIM Are In A Three-Way Tie In The U.S.
2/10/2011: The Countdown Begins… Verizon and the iPhone 4 iPhone 4. Verizon. It Begins.