Digital Media and Advertising LumaSpace
Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year. The Google-owned … Continue reading TikTok Leads YouTube in Average Time Spent Per Month in the US
Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main … Continue reading Google Ads Releases Details Around the $340m Credit for SMBs
Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/
Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com
YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials. YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, … Continue reading YouTube’s 30-second ad ban not exactly working | Digital – Ad Age
Seems television is trying to catch-up with digital video advertising. According to a recent NY Times article, “A new kind of advertising is coming to N.F.L. games and other programming on Fox Sports this fall: the six-second television commercial. Fox Networks Group will offer the bite-size slots alongside its standard 15- and 30-second ads for … Continue reading Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)
“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”. Well, sort of” Get the details here: YouTube renames, updates TrueView ads – AdAge
“The new program lets advertisers import their customer lists to Google and market to those audiences in Gmail, search and YouTube, according to the sources, who have been briefed on the product.” Read more here. Google to match Facebook with better advertising
Yup, NBC did indeed fire the guy who put that 1994 “Today Show” clip up on YouTube. Here’s the company’s official statement: “The individual in question violated the company’s standards of conduct by repeatedly copying and distributing a variety of materials without permission.” Not that it needs much unpacking, but just to be clear: NBC … Continue reading NBC: Here’s Why We Fired The “Today Show” YouTube Leaker [MediaMemo]
AdlerWeb 