“d execs in Cannes, awash in a sea of rosé this week, need not drink to drown any sorrows: The advertising industry, it turns out, is doing just fine.
Global ad spending will top $516 billion this year, according to the latest forecast from Magna Global. ZenithOptimedia is even more optimistic in its own ad spending report, predicting global expenditure to hit $524 billion, a 5.4 percent increase over last year. A big winner here, of course, is digital advertising, which Magna Global expects to increase $20 billion to $140 billion. That’s nearly a third of overall spending — and proof that advertisers are once again going where the eyeballs are.
Here’s a breakdown of where spending is today, and where it’s going in the next few years.”
Read the full article here: The surprising state of digital ad spending in 5 charts | Digiday.