Archive for the digital media Category

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

Posted in digital media, media, news, Research with tags , , , , on March 20, 2020 by gadler

‘In a time of crisis, people turn to local news…’

— Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

Why are we still making it so hard to understand Addressable TV?

Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags , , , , , , , , , , , , , , , on September 30, 2019 by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. 
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

Find your audience on YouTube

Posted in advertising, Attribution, Campaigns, Consumers, Demographics, digital media, Google, interactive advertising, online marketing, Uncategorized, YouTube with tags , , , , , , , , , , , , on September 29, 2019 by gadler

Another cool tool from Google.

Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you.
Read on www.thinkwithgoogle.com/feature/findmyaudience/

Facebook To Pay A Historic $5 Billion Penalty In Final Settlement With FTC

Posted in digital media, Facebook, social media with tags , , on July 24, 2019 by gadler

The Federal Trade Commission (FTC) has officially penalized Facebook a groundbreaking $5 billion over privacy violations, the largest fine in FTC history. 

According to a Wednesday press release from the FTC, the social network giant will also have to submit to new restrictions, as well as a modified corporate structure that will hold the company accountable for decisions made about users’ privacy. 
— Read on www.digitaltrends.com/news/facebook-to-pay-a-historic-penalty-in-final-settlement-with-ftc/

Millions of fake Google Maps listings hurt real business and consumers

Posted in Ad Fraud, advertising, digital media, Google, online marketing, search engines with tags , , , , on June 22, 2019 by gadler

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers.

Google says it is aware of the problem and that it has plans to do more to combat spammers and scammers taking advantage of local listings. It’s not in the company’s interest to jeopardize user trust, yet as many marketers point out, it stands to profit as local businesses turn to paid ads to regain search visibility.

— Read on searchengineland.com/millions-of-fake-google-maps-listings-hurt-real-business-and-consumers-318629

The North Face booed by SEO community

Posted in digital media, Google, search engines, SEO with tags , , , , , , , , , , on June 8, 2019 by gadler

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched for the corresponding travel locations.

The brand initially claimed it collaborated with Wikimedia for the SEO campaign, but later apologized for the campaign after the Wikimedia Foundation published a response saying The North Face had unethically manipulated Wikipedia and risked the trust in Wikipedia’s mission, “for a short-lived marketing stunt.”

Read the full Search Engine Land article here: searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747

2019 Google Ad Industry Benchmarks

Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags , , , , , on June 1, 2019 by gadler

Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. 

This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:

  • Click-through rate
  • Cost per click
  • Conversion rate
  • Cost per acquisition

wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf

Instagram just took advantage of Amazon’s biggest weakness

Posted in Apps, Consumers, interactive advertising, internet, online marketing, Retail, social media, Uncategorized, world wide web with tags , , , , on March 20, 2019 by gadler

Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness.

Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping off the social network’s multi-year flirtation with becoming a real player in online shopping. Big-name retailers like Nike and Zara, as well as younger brands like Outdoor Voices and Warby Parker, are among the 20-plus companies participating in the initial rollout.

Instagram has already proven to be a platform — thanks in large part to its visual nature — where the best consumer brands can do what they do best: get new people to discover their products and inspire shoppers to covet their wares.

— Read on www.recode.net/2019/3/20/18271386/instagram-shopping-discovery-amazon-weakness-checkout

Google Introduces New Search Engine for Finding Datasets

Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags , , , on September 5, 2018 by gadler

Google has launched a new type of search engine designed specifically around helping people find data.

Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

Posted in advertising, AdWords, digital media, Google, interactive advertising, online marketing, world wide web with tags , , , , , , , , , , on June 27, 2018 by gadler

There will now be three primary brands:

Google AdWords is now Google Ads.
DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
— Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073

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