digital media – AdlerWeb

For the first time, FTC fines retailer for blocking negative reviews on its website.

January 25, 2022 by gadler

“The Federal Trade Commission has fined online fashion retailer Fashion Nova $4.2 million, saying that for years it blocked negative reviews of its products from being posted to its website. The agency said in a complaint Tuesday that the California-based retailer misrepresented that the product reviews on its website as reflecting the views of all … Continue reading For the first time, FTC fines retailer for blocking negative reviews on its website.

2021 Digital Marketing Trends: The New vs the Tried and True

March 31, 2021 by gadler

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior — Read on http://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

March 20, 2020 by gadler

‘In a time of crisis, people turn to local news…’ — Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

Why are we still making it so hard to understand Addressable TV?

September 30, 2019 by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

Find your audience on YouTube

September 29, 2019 by gadler

Another cool tool from Google. Use the Find My Audience tool to discover audiences on YouTube and learn how to reach the ones most relevant to you. Read on http://www.thinkwithgoogle.com/feature/findmyaudience/

Millions of fake Google Maps listings hurt real business and consumers

June 22, 2019 by gadler

Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the Wall Street Journal reported this week. These fake listings push real businesses further down the local search results, impacting their ability to reach customers and make unsuspecting users easy targets for scammers. Google says it is … Continue reading Millions of fake Google Maps listings hurt real business and consumers

The North Face booed by SEO community

June 8, 2019 by gadler

“Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched … Continue reading The North Face booed by SEO community

2019 Google Ad Industry Benchmarks

June 1, 2019 by gadler

“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks

Instagram just took advantage of Amazon’s biggest weakness

March 20, 2019March 20, 2019 by gadler

Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness. Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping … Continue reading Instagram just took advantage of Amazon’s biggest weakness