Archive for the digital media Category

Google Introduces New Search Engine for Finding Datasets

Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags , , , on September 5, 2018 by gadler

Google has launched a new type of search engine designed specifically around helping people find data.

Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/

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Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification – Search Engine Land

Posted in advertising, AdWords, digital media, Google, interactive advertising, online marketing, world wide web with tags , , , , , , , , , , on June 27, 2018 by gadler

There will now be three primary brands:

Google AdWords is now Google Ads.
DoubleClick advertiser products and Google Analytics 360 Suite are now under the brand Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager.
— Read on searchengineland.com/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073

‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive

Posted in digital media, mobile, Travel/Entertainment, video, world wide web with tags , , , , , , , , , on June 25, 2018 by gadler

‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’

— Read on www.marketingdive.com/news/jurassic-world-crushes-summer-blockbuster-competition-in-digital-ad-impre/526406/

Posted in app, Apps, digital media, Facebook, internet, Internet Activity & Sites, mobile, social media with tags , , , , , on May 3, 2018 by gadler

Day 1 of Facebook’s F8 conference was packed with announcements and updates.

  1. FaceDate
  2. “Clear History”
  3. Instagram video-chat and antibullying
  4. Reopening its app review process
  5. Oculus – on sale for $199
  6. Messenger simplifies and starts translation
  7. Introducing VR memories and 3D photos
  8. WhatsApp hits 450 MM stories users
  9. Sharing to Facebook and Instagram Stories from other apps
  10. Oculus TV

Here are details (thanks TechCrunch): 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.

 

Can Augmented Reality Breathe New Life Into Banner Ads?

Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags , , , , , , , , on April 24, 2018 by gadler

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?

— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

Posted in digital media with tags , , , , , , , , , , , , , , on April 19, 2018 by gadler

Digital Publishing: After Years of Tinkering with Paywalls, Publishers are Creating the Right Funnel to Find Digital Subscribers – Editor & Publisher

“Just 10 percent of your readers could make or break your company’s digital future.

That’s the opinion of Ken Doctor, the media analyst who has been breaking down the “Newsonomics” of our industry for years. Doctor is referring to the fact that a small number of digital news readers—between 2 and 12 percent—drive 50 percent of the traffic at every major media website. Consider that your news organization’s core audience, the readers that come back to your company’s journalism day after day.

Which brings me to paywalls.”

— Read on www.editorandpublisher.com/columns/digital-publishing-after-years-of-tinkering-with-paywalls-publishers-are-creating-the-right-funnel-to-find-digital-subscribers/

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

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