“Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone has ushered in a new era in which advertisers can reach consumers whenever and wherever they are. The enormous growth in mobile device penetration, coupled with the huge increase in mobile content consumption and consumers’ increased comfort in sharing location, is leading to increased opportunity in mobile location targeting. BIA Kelsey estimates that $9 billion will be spent this year in location targeted mobile ads, with that number reaching $15 billion in 2018.”
3 new location-based marketing tactics (single page view) – iMediaConnection.com.