‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’
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Archive for the mobile Category
‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive
Posted in digital media, mobile, Travel/Entertainment, video, world wide web with tags blockbuster, Fallen Kingdom, films, Hollywood, Jurassic Park, Jurassic World, mobile impressions, mobile marketing, movies, summer movies on June 25, 2018 by gadlerHilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy
Posted in app, mobile, Travel/Entertainment, world wide web on August 12, 2016 by gadler“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.
The hotel brand is ushering in an updated HHonors app this fall, which will include full iOS compatibility as well as the option to mark a favorite hotel room so that customers can book the same space for future visits. The redesign also brings about additional features for Hilton’s digital key program, such as the ability for consumers to use multiple digital keys on several smartphones for the same room.”
YouTube Renames, Updates TrueView Ads
Posted in advertising, app, Google, video, YouTube with tags AdAge, advertising, Google, TrueView, video, YouTube on July 24, 2016 by gadler“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.
Well, sort of”
Get the details here: YouTube renames, updates TrueView ads – AdAge
Google AdWords to soon break up desktop and tablet – enable mobile base bidding
Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags AdWords, Google, search engine marketing, SEM on May 24, 2016 by gadler“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”
Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding
