Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query. — Read … Continue reading Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive

‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’ — Read on http://www.marketingdive.com/news/jurassic-world-crushes-summer-blockbuster-competition-in-digital-ad-impre/526406/

Day 1 of Facebook’s F8 conference was packed with announcements and updates. FaceDate “Clear History” Instagram video-chat and antibullying Reopening its app review process Oculus – on sale for $199 Messenger simplifies and starts translation Introducing VR memories and 3D photos WhatsApp hits 450 MM stories users Sharing to Facebook and Instagram Stories from other apps … Continue reading

Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members. The hotel brand is ushering in an updated HHonors app this fall, which will include … Continue reading Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

Digital Advertising Benchmarks Q2 2016

“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social. Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of … Continue reading Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics … Continue reading Why Consumer Intent Is More Powerful Than Demographics – Think with Google