Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873
Archive for the mobile Category
Google featured snippets can now jump to section of content it is sourcing – Search Engine Land
Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags advertising, digital advertising, Google, search engines on December 31, 2018 by gadler‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive
Posted in digital media, mobile, Travel/Entertainment, video, world wide web with tags blockbuster, Fallen Kingdom, films, Hollywood, Jurassic Park, Jurassic World, mobile impressions, mobile marketing, movies, summer movies on June 25, 2018 by gadler‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’
Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy
Posted in app, mobile, Travel/Entertainment, world wide web on August 12, 2016 by gadler“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.
The hotel brand is ushering in an updated HHonors app this fall, which will include full iOS compatibility as well as the option to mark a favorite hotel room so that customers can book the same space for future visits. The redesign also brings about additional features for Hilton’s digital key program, such as the ability for consumers to use multiple digital keys on several smartphones for the same room.”
YouTube Renames, Updates TrueView Ads
Posted in advertising, app, Google, video, YouTube with tags AdAge, advertising, Google, TrueView, video, YouTube on July 24, 2016 by gadler“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.
Well, sort of”
Get the details here: YouTube renames, updates TrueView ads – AdAge
Google AdWords to soon break up desktop and tablet – enable mobile base bidding
Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags AdWords, Google, search engine marketing, SEM on May 24, 2016 by gadler“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”
Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding
Why Consumer Intent Is More Powerful Than Demographics – Think with Google
Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags consumer intent, Consumers, Demographics, digital marketing, Google, mobile shoppers on April 18, 2016 by gadler“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”
Why Consumer Intent Is More Powerful Than Demographics – Think with Google
Posted in app, Apps, digital media, mobile on January 14, 2016 by gadler
“Mobile device users are split in their preference for mobile apps vs. the mobile browser, per December 2015 research. Nearly one-third say they prefer to use both at different times.”
