Archive for the mobile Category

‘Jurassic World’ crushes summer blockbuster competition in digital ad impressions | Marketing Dive

Posted in digital media, mobile, Travel/Entertainment, video, world wide web with tags , , , , , , , , , on June 25, 2018 by gadler

‘The high levels of impressions earned by “Jurassic World: Fallen Kingdom” suggest that a strong focus on mobile marketing and innovative brand tie-ups have helped the sequel stand out during the crowded summer movie season.’

— Read on www.marketingdive.com/news/jurassic-world-crushes-summer-blockbuster-competition-in-digital-ad-impre/526406/

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Posted in app, Apps, digital media, Facebook, internet, Internet Activity & Sites, mobile, social media with tags , , , , , on May 3, 2018 by gadler

Day 1 of Facebook’s F8 conference was packed with announcements and updates.

  1. FaceDate
  2. “Clear History”
  3. Instagram video-chat and antibullying
  4. Reopening its app review process
  5. Oculus – on sale for $199
  6. Messenger simplifies and starts translation
  7. Introducing VR memories and 3D photos
  8. WhatsApp hits 450 MM stories users
  9. Sharing to Facebook and Instagram Stories from other apps
  10. Oculus TV

Here are details (thanks TechCrunch): 10 big takeaways from Mark Zuckerberg’s keynote on Day 1.

 

Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

Posted in app, mobile, Travel/Entertainment, world wide web on August 12, 2016 by gadler

“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate with front desk personnel and share digital room keys with more family members.

The hotel brand is ushering in an updated HHonors app this fall, which will include full iOS compatibility as well as the option to mark a favorite hotel room so that customers can book the same space for future visits. The redesign also brings about additional features for Hilton’s digital key program, such as the ability for consumers to use multiple digital keys on several smartphones for the same room.”

 

Source: Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion – Mobile Marketer – Strategy

YouTube Renames, Updates TrueView Ads

Posted in advertising, app, Google, video, YouTube with tags , , , , , on July 24, 2016 by gadler

“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”.

Well, sort of”

Get the details here: YouTube renames, updates TrueView ads – AdAge

Digital Advertising Benchmarks Q2 2016

Posted in advertising, Analytics, Attribution, interactive advertising, mobile, online marketing, PPC, search engines, SEM, social media, tablet on June 30, 2016 by gadler

“Vital search, social, and display performance data by device.”

Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted primarily of “enterprise clients” (larger clients or agencies) that spend $1MM+ annually on paid search, display, and/or social.

Read the report here: wp222_Q2-2016-benchmark-report_us_w_050516

Google AdWords to soon break up desktop and tablet – enable mobile base bidding

Posted in advertising, AdWords, Google, interactive advertising, mobile, PPC, search engines, SEM, Uncategorized with tags , , , on May 24, 2016 by gadler

“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.”

Read Search Engine Land’s Ginny Marvin’s article here: Google AdWords to enable mobile base bidding

Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015 04/22/2016

Posted in advertising, mobile with tags , , on April 22, 2016 by gadler

“The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015.”

Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015

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