“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”
Mobile Key To Car Sales, Facebook Finds 07/23/2015.
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This entry was posted on July 23, 2015 at 10:49 am and is filed under advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research. You can follow any responses to this entry through the RSS 2.0 feed.
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