“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots.
Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.”
Source: Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable
AdlerWeb 