Archive for the television Category

Ad Meter | USA Today Sports

Posted in advertising, television, video with tags , , , , , , , , on January 18, 2017 by gadler

Get ready for the Super Bowl…ads!

See most all the Super Bowl commercial advertisements…rated.

via USA Today Sports

Source: Ad Meter | USA Today Sports

Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Posted in advertising, football, television with tags , , on February 3, 2016 by gadler

“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots.

Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.”

Source: Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Believe the hype: TV ad dollars sputter

Posted in advertising, digital media, interactive advertising, television with tags , , on October 19, 2015 by gadler

“For years, print ad spending suffered as digital rose.

Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money.

Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium.

Now that is changing.”

Believe the hype: TV ad dollars sputter – Media Life Magazine

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year

Posted in advertising, digital media, interactive advertising, media, newspaper, Out of Home, radio, television on July 30, 2015 by gadler

“Digital ad spending increased 16% in the the U.S. between October and June, as the medium continues to capture market share from television and other traditional media categories, according to new data from Standard Media Index.”

Advertisers Shifted $1.5 Billion From TV to Digital Year-Over-Year — Report – CMO Today – WSJ.

Oscar Advertisers Paid Record Prices for a 15% Drop in Audience

Posted in advertising, Age, television with tags , , , , on February 23, 2015 by gadler

“A slate of boutique films and an uneven, torpidly paced broadcast conspired to put a whammy on Sunday night’s Oscars ratings, as overall viewership dropped 15% versus last year’s big show.
According to Nielsen fast national data, ABC’s presentation of the 87th Annual Academy Awards averaged 36.6 million viewers, down from 43 million a year ago. Of these, approximately 13.7 million, or 37%, were members of the key 18-49 demographic.”

Read more of the Advertising Age article here: Oscar Advertisers Paid More for Less

Bold prediction: Digital passes TV in 2016 – Media Life Magazine

Posted in advertising, broadcast, cable, digital media, interactive advertising, media, online marketing, television with tags , , on November 8, 2014 by gadler

Bold prediction: Digital passes TV in 2016 – Media Life Magazine.

Scripps ‘Learning Quickly’ On Digital Sales

Posted in advertising, digital media, interactive advertising, media, mobile, newspaper, online marketing, television with tags , , , , , , , on August 14, 2014 by gadler

There are no half measures in digital sales for The E.W. Scripps Company, where the game plan calls for aggressive offense and deep, long-range investment.

The company has been hiring digital-only reps at a rate of about 75 a year, sellers who may not bring with them a book of business but must be uniquely hungry and able to adopt a longer-term sales approach with SMB clients.

It is also offering a widening suite of digital marketing services with mobile and video taking on growing importance among its product offerings.

Looking longer down the line, Scripps is investing heavily in consumer data. The company is growing more sophisticated about collecting and using that data to customize the interactive experiences between users and advertisers.”

Read the rest of the article, with links to the NetNewsCheck series, here:

Scripps ‘Learning Quickly’ On Digital Sales.

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