Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable
The U.S. Supreme Court struck down the federal law that bars gambling on individual sporting events in most of the country, in a ruling likely to unleash a race among the states to attract billions of dollars in legal wagers. Ruling in a New Jersey case, the court said the 1992 law unconstitutionally forced states … Continue reading Supreme Court ruling opens up legal sports betting | CMO Strategy – Ad Age
“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots. Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.” Source: Super Bowl Sponsors Spend $7.6M … Continue reading Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable
NBC: 2.1 Million Stream Super Bowl.