AdlerWeb

“Publishers are rediscovering that email newsletters are a reliable way to reach readers — and serve a critically important direct connection to audiences that serves as a counterweight to the mercurial algorithms of Facebook. The popularity of email digests is giving rise to a new specialty at publishers: the newsletter editor.”

Read the rest of the Lucia Moses/Digiday article Here

This entry was posted on July 31, 2016 at 1:58 pm and is filed under digital media, email, email newsletter, media, publishing with tags email, email newsletter, publishers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.