Digital Media and Advertising LumaSpace
That came in written testimony for Thursday’s FCC oversight hearing in the House Energy & Commerce Committee. She said that was just one of the actions the FCC had taken in the wake of Russia’s invasion of Ukraine. She also noted that the FCC is requiring new on-air disclosures of foreign-backed broadcasts, though ramping up … Continue reading FCC Investigating Russian Ownership of U.S. Telecom
Viewers watching Super Bowl LVI via a streaming service experienced the action nearly one minute later than those watching via pay TV, according to data from Phenix, a developer of real-time streaming technology. In light of the fact that nearly half of all viewers were expected to watch the game over the internet, the data … Continue reading Super Bowl LVI Streaming Averaged 50-60 Second Lag Time Behind Cable
TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva. This finding shows that while streaming video has replaced traditional TV for many viewers, the … Continue reading TV ads drive digital video discovery
‘In a time of crisis, people turn to local news…’ — Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically
The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. — Read on http://www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019
TV is heading for a commercial breakdown. TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure … Continue reading TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety
Seems television is trying to catch-up with digital video advertising. According to a recent NY Times article, “A new kind of advertising is coming to N.F.L. games and other programming on Fox Sports this fall: the six-second television commercial. Fox Networks Group will offer the bite-size slots alongside its standard 15- and 30-second ads for … Continue reading Six-Second Commercials Are Coming to N.F.L. Games on Fox (…just catching up with digital advertising)
Get ready for the Super Bowl…ads! See most all the Super Bowl commercial advertisements…rated. via USA Today Sports Source: Ad Meter | USA Today Sports
“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016. In total, newspapers reach 69% of the U.S. population each month.” Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html
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