Archive for the media Category

Ad Meter | USA Today Sports

Posted in advertising, television, video with tags , , , , , , , , on January 18, 2017 by gadler

Get ready for the Super Bowl…ads!

See most all the Super Bowl commercial advertisements…rated.

via USA Today Sports

Source: Ad Meter | USA Today Sports

Newspapers Record Strong Readership, Print Or Digital

Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags , , , , on December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.

In total, newspapers reach 69% of the U.S. population each month.”

Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Newspapers Still Tops For Local News 08/30/2016

Posted in media, newspaper, Research with tags , , on September 2, 2016 by gadler

“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.”

http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html

Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Posted in advertising, football, television with tags , , on February 3, 2016 by gadler

“Companies with Super Bowl commercials have already spent $7.6 million on ads and teasers for their big-game spots.

Spots on the Super Bowl are going for about $5 million for 30 seconds. To make the most of those ads, marketers are supplementing those ads with teasers and online extensions.”

Source: Super Bowl Sponsors Spend $7.6M on Teasers | Broadcasting & Cable

Shocker: Newspaper advertising is up

Posted in advertising, newspaper with tags , , , , , , , on October 22, 2015 by gadler

“Here’s something you rarely hear these days: It was a great quarter for newspaper advertising.

Yes, you read that correctly.

The long-struggling medium, which has seen ad revenue fall by half over the past decade as digital soared, recorded stellar gains during third quarter of this year, thanks to big increases in ad spending by two key categories.

In fact, a particularly strong September by newspapers even helped overall ad spending grow 6 percent last month, according to the latest report from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies.

Newspaper ad spending jumped 18 percent in September, and was up 16 percent for the quarter.

Perhaps most notable, these numbers include only newspapers’ print editions, though newspapers’ digital advertising also grew during third quarter, up 10 percent.”

Read more here: Shocker: Newspaper advertising is up – Media Life Magazine

Believe the hype: TV ad dollars sputter

Posted in advertising, digital media, interactive advertising, television with tags , , on October 19, 2015 by gadler

“For years, print ad spending suffered as digital rose.

Advertisers shifted their money from newspapers and magazines to online, where they could reach similar audiences for much less money.

Yet even as print faded, TV continued its dominance, suffering little fallout from the digital revolution and holding its place as the No. 1 ad medium.

Now that is changing.”

Believe the hype: TV ad dollars sputter – Media Life Magazine

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