Archive for the publishing Category

Newspapers Record Strong Readership, Print Or Digital

Posted in Apps, digital media, Internet Activity & Sites, media, newspaper, publishing, Uncategorized with tags , , , , on December 29, 2016 by gadler

“A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, on a Web site or on a mobile app in a month in 2016.

In total, newspapers reach 69% of the U.S. population each month.”

Read the article here: http://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ

Posted in advertising, interactive advertising, publishing with tags , , on May 22, 2015 by gadler

This isn’t a big issue when marketers buy ads directly from top Web publishers. But ad exchanges, where thousands of smaller publishers can sell ad space, are another matter.”

Read the WSJ article here:  Pushing for ‘Viewable’ Ads Can Lead To More Non-Human ‘Bot’ Viewers – CMO Today – WSJ.

AllThingsD Editors Are Said to Complete NBCUniversal Deal – Businessweek

Posted in digital media, media, publishing on December 10, 2013 by gadler

AllThingsD Editors Are Said to Complete NBCUniversal Deal – Businessweek.

Paywall pioneer Augusta Chronicle simplifies its digital subscriptions | Poynter.

Posted in digital media, media, news, newspaper, publishing on July 17, 2012 by gadler

Paywall pioneer Augusta Chronicle simplifies its digital subscriptions | Poynter..

Audit Bureau: Paid Digital Saves Newspaper Circulations – MediaBuyerPlanner

Posted in newspaper, publishing, Research on May 2, 2012 by gadler

Audit Bureau: Paid Digital Saves Newspaper Circulations – MediaBuyerPlanner.

Newspaper websites see increases in unique and average daily visitors in first quarter

Posted in media, newspaper, publishing, Research on April 25, 2012 by gadler

Newspaper websites see increases in unique and average daily visitors in first quarter.

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