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Category: Demographics

Generation C to Drive Digital Marketing

March 21, 2012 by gadler

Generation C to Drive Digital Marketing.

Posted in advertising, Demographics, interactive advertising, ResearchLeave a Comment on Generation C to Drive Digital Marketing

Brand Marketers Home In on Online Target Audiences – eMarketer

March 16, 2012 by gadler

Premium publishers, content seen offering focused audiences and greater brand safety. Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s via Brand Marketers Home In on Online Target Audiences – eMarketer.

Posted in Demographics, interactive advertisingLeave a Comment on Brand Marketers Home In on Online Target Audiences – eMarketer

The Disproportional Spending of the Affluent | Ad Age Stat – Advertising Age

March 5, 2012 by gadler

The Disproportional Spending of the Affluent | Ad Age Stat – Advertising Age.

Posted in advertising, Demographics, Household Income, ResearchTagged college, education, female, gender, graduate degree, HHI, high school, homeowner, Household Income, Income, maleLeave a Comment on The Disproportional Spending of the Affluent | Ad Age Stat – Advertising Age

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