Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week.
The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed.
We also know they have other choices. And some of those choices are today’s best time sucks.
So as a follow up to our 2017 version of “What Happens in an Internet Minute” – here is an update of what’s going on right now in 2018 as we’re pushing out music logs, coaching talent, collaborating with advertising partners all the while captivating the airwaves.
It’s a battle for consumer bandwidth every 60 seconds.
— Read on www.allaccess.com/merge/archive/28030/2018-update-what-happens-in-an-internet-minute
Archive for the Research Category
Newspapers Still Tops For Local News 08/30/2016
Posted in media, newspaper, Research with tags local news, news consumption, newspapers on September 2, 2016 by gadler“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.”
http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html
Mobile Key To Car Sales, Facebook Finds
Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”
Presidential job approval ratings from Ike to Obama
Posted in Politics, Poll, Research with tags Gallup, Pew, political, poll, President on July 18, 2015 by gadler“Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s:
“Do you approve or disapprove of the way ____ is handling his job as president?” …”
Newspaper digital audience springs forward to 176 million
Posted in Age, Demographics, digital media, Gender, internet, media, newspaper, Research with tags digital audience, digital media, newspapers on May 2, 2015 by gadler“The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.”
Top Drivers of Increased Spending on Digital Brand Advertising
Posted in advertising, interactive advertising, online marketing, Research with tags branding, digital advertising, direct response, MarketingCharts, Nielsen, research on December 23, 2014 by gadler“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.”
