The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
Archive for the Research Category
Why are we still making it so hard to understand Addressable TV?
Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags addressable, advertising, CTV, digital advertising, digital media, internet advertising, internet tv, measurement, online advertising, online tv, OTT, Programmatic, research, television, tv, video on September 30, 2019 by gadler2019 Google Ad Industry Benchmarks
Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags advertising, benchmarks, digital advertising, Google, research, search engines on June 1, 2019 by gadler“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
- Click-through rate
- Cost per click
- Conversion rate
- Cost per acquisition“
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
What the numbers tell us about the current voice search opportunity
Posted in advertising, Analytics, Attribution, Google, online marketing, PPC, Research, search engines, SEM, voice first with tags Analytics, digital advertising, Google, Google Analytics, measurement, online marketing, pay per click, search engine marketing, search engines, voice search on April 1, 2019 by gadlerDespite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
How Search Intent Is Redefining the Marketing Funnel – Think with Google
Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags advertising, Consumers, digital advertising, Google, online advertising, online marketing, research, search engines on October 12, 2018 by gadlerToday’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
Google Introduces New Search Engine for Finding Datasets
Posted in digital media, Google, internet, publishing, Research, search engines, world wide web with tags digital media, Google, research, search engines on September 5, 2018 by gadlerGoogle has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Google rolls out updates to give users easier access to privacy controls – Search Engine Land
Posted in Google, internet, online marketing, Research, search engines, world wide web with tags advertising, Google, online advertising, online marketing, online privacy, research on June 21, 2018 by gadlerGoogle is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.
Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
