Category: Research

Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed 11/15/2022

by gadler

The cost per lead has increased significantly, with 21 of 23 industries seeing an increase year-over-year. The average overall increase — 19% — is significantly higher than last year’s increase of 5%, in contrast to 2020’s decrease of 4%, but similar to 2019’s increase of 21%, according to a benchmark study from WordStream by LOCALiQ. — … Continue reading Google Ads Cost Per Lead Rose For 91% Of Industries Analyzed 11/15/2022

2021 Digital Marketing Trends: The New vs the Tried and True

by gadler

In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior — Read on http://www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021

Comscore Research Reveals Coronavirus Crisis is Dramatically Impacting Media Consumption | Comscore, Inc.

by gadler

‘In a time of crisis, people turn to local news…’ — Read on ir.comscore.com/news-releases/news-release-details/comscore-research-reveals-coronavirus-crisis-dramatically

Why are we still making it so hard to understand Addressable TV?

by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.  — Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

2019 Google Ad Industry Benchmarks

by gadler

“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.  This year’s Google Ads report will reveal the average performance … Continue reading 2019 Google Ad Industry Benchmarks

What the numbers tell us about the current voice search opportunity

by gadler

Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals … Continue reading What the numbers tell us about the current voice search opportunity

How Search Intent Is Redefining the Marketing Funnel – Think with Google

by gadler

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way. — Read on http://www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

Understanding the new marketing funnel and user intent – Think with Google

by gadler

Marketing has always been about driving growth. And the formula for how to drive growth in today’s market has changed. As marketers, we were taught to master the funnel — a linear customer journey from awareness to consideration to purchase. And using mass media, the key levers to drive growth were reach and frequency. We … Continue reading Understanding the new marketing funnel and user intent – Think with Google

Google Introduces New Search Engine for Finding Datasets

by gadler

Google has launched a new type of search engine designed specifically around helping people find data. Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web. — Read on http://www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/

Google rolls out updates to give users easier access to privacy controls – Search Engine Land

by gadler

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings. Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year. — Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763