Archive for the Research Category

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

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Newspapers Still Tops For Local News 08/30/2016

Posted in media, newspaper, Research with tags , , on September 2, 2016 by gadler

“Local newspapers are still the top source of news about readers’ communities, including their branded Web sites and social media channels, according to a new survey of 1,000 local media users commissioned by AMG/Parade, publisher of newspaper insert magazines and conducted by research outfit Coda Ventures.”

http://www.mediapost.com/publications/article/283739/newspapers-still-tops-for-local-news.html

Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

Presidential job approval ratings from Ike to Obama

Posted in Politics, Poll, Research with tags , , , , on July 18, 2015 by gadler

Perhaps no measure better captures the public’s sentiment toward the president than job approval. It dates back to the earliest days of public opinion polling, when George Gallup asked about Franklin D. Roosevelt starting in the 1930s:

“Do you approve or disapprove of the way ____ is handling his job as president?” …”

Presidential job approval ratings from Ike to Obama.

Newspaper digital audience springs forward to 176 million

Posted in Age, Demographics, digital media, Gender, internet, media, newspaper, Research with tags , , on May 2, 2015 by gadler

The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.”

Newspaper digital audience springs forward to 176 million.

Top Drivers of Increased Spending on Digital Brand Advertising

Posted in advertising, interactive advertising, online marketing, Research with tags , , , , , on December 23, 2014 by gadler

“Marketers are shifting their digital campaigns from direct response to brand advertising, according to a Nielsen survey conducted in conjunction with the CMO Council. Budgets continued to rise for digital brand advertising campaigns, with 7 in 10 marketers increasing their funding, up 15% year-over-year.”

Click Here to learn more about digital brand advertising

The 2014 State of Digital Transformation (infographic)

Posted in advertising, Consumers, digital media, interactive advertising, online marketing, Research on December 10, 2014 by gadler

It’s not about digital as a sole component – but as a lead component. “It will improve how companies work inside and out.”

For advertising, it is imperative to consistently reach consumers (people) where they are…with the right message, at the right time. Consistency is key. An individual flight, or even campaign, is usually not the final success metric.

Doing this throughout the buying cycle, or influence loop, will help create lifetime customers and advocates.

[Infographic] The 2014 State of Digital Transformation.

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