In the wake of COVID-19, consumers have changed the way they shop. Purchasers are effectively shopping on the web and numerous organizations have gone online to keep in touch with their customers. Learn 10 digital marketing trends for 2021 so that you can keep up with changing consumer behavior
— Read on www.wordstream.com/blog/ws/2021/03/26/digital-marketing-trends-2021
‘In a time of crisis, people turn to local news…’
The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards.
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041
“Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry.
This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:
wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf
Despite the rapid growth of voice and virtual assistant adoption, platforms like Google and Amazon have yet to provide businesses with the ability to segment voice interactions from typed interactions in performance reports. This makes it difficult to fully assess the role of voice search and virtual assistants at present, but there are some signals we can use to examine any changes in user behavior and the directional growth of voice interactions.
— Read on searchengineland.com/what-the-numbers-tell-us-about-the-current-voice-search-opportunity-314810
Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/
Google has launched a new type of search engine designed specifically around helping people find data.
Simply called “Dataset Search,” the tool provides easier access to millions of datasets across thousands of data repositories on the web.
— Read on www.searchenginejournal.com/google-introduces-new-search-engine-for-finding-datasets/268337/
Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.
Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763
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