Archive for the Demographics Category

What is GDPR & How Does It Affect Me?

Posted in advertising, Age, Analytics, Campaigns, Consumers, Demographics, Education, Gender, Google, Homeowners, interactive advertising, internet, Internet Activity & Sites, online marketing, search engines with tags , , , , , , , , , , on May 1, 2018 by gadler

What Is GDPR?

GDPR is the General Data Protection Regulation, which is coming from the EU and associated countries. Its purpose is to finally make good on a legal question from several years ago about how data is used and whether individuals own the data that they create by interacting with websites online.

The courts ruled that individuals are the owners of their data, not the corporations (or websites) that collect the data. Therefore, it must be deleted on a regular basis so that customers don’t have to constantly contact websites they may have visited and ask them to delete their data.

Who should delete that customer data? Good question.

Find out who should delete the customer data, and more info, at this Search Engine Journal article.

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Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Posted in advertising, Age, Campaigns, Consumers, Demographics, Education, Gender, Homeowners, Household Income, interactive advertising, Internet Activity & Sites, mobile, online marketing with tags , , , , , on April 18, 2016 by gadler

“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.”

Why Consumer Intent Is More Powerful Than Demographics – Think with Google

Growth in Mobile’s Share of Ad Interactions Slows

Posted in advertising, Age, Demographics, Gender, interactive advertising, mobile with tags , , on May 22, 2015 by gadler

Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.”

Read the eMarketer article here: Growth in Mobile’s Share of Ad Interactions Slows – eMarketer.

Newspaper digital audience springs forward to 176 million

Posted in Age, Demographics, digital media, Gender, internet, media, newspaper, Research with tags , , on May 2, 2015 by gadler

The digital audience engaged with newspaper content reached a new peak in March 2015, totaling 176 million adult unique visitors. The count is a 10% increase from the 161 million unique visitors measured by comScore in March 2014.”

Newspaper digital audience springs forward to 176 million.

Oscar Advertisers Paid Record Prices for a 15% Drop in Audience

Posted in advertising, Age, television with tags , , , , on February 23, 2015 by gadler

“A slate of boutique films and an uneven, torpidly paced broadcast conspired to put a whammy on Sunday night’s Oscars ratings, as overall viewership dropped 15% versus last year’s big show.
According to Nielsen fast national data, ABC’s presentation of the 87th Annual Academy Awards averaged 36.6 million viewers, down from 43 million a year ago. Of these, approximately 13.7 million, or 37%, were members of the key 18-49 demographic.”

Read more of the Advertising Age article here: Oscar Advertisers Paid More for Less

Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information – eMarketer

Posted in Age, Demographics, digital media, mobile, Research on May 15, 2012 by gadler

Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information – eMarketer.

Top Opportunities/Challenges Ahead for Delis/Sandwich Shops

Posted in Demographics, Gender, Research on May 7, 2012 by gadler

Top Opportunities/Challenges Ahead for Delis/Sandwich Shops.

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