LinkedIn 277% More Effective for Lead Generation than Facebook or Twitter

Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher … Continue reading LinkedIn 277% More Effective for Lead Generation than Facebook or Twitter

Zynga Files For $1 Billion IPO

Zynga filed IPO documents with the Securities and Exchange Commission Friday stating its intention to raise $1 billion in an initial public offering. Morgan Stanley and Goldman Sachs will be the lead bankers. J.P. Morgan Chase, Bank of America and Barclays Capital will also participate. Zynga’s IPO is the latest in a series of hot … Continue reading Zynga Files For $1 Billion IPO

Facebook Aiming For $100 Billion IPO in Early 2012: Report

Facebook, the dominant internet social networking company, is making plans to go public early next year at a vertigo-inducing valuation of over $100 billion, CNBC reported said Monday. The Palo Alto-based web phenom could file registration papers with the Securities and Exchange Commission as early as October. Original Link: http://feeds.wired.com/~r/wired/index/~3/7smzDEe_ku4/ via my6sense

Budweiser to Launch Online Reality Fan Competition | Facebook Gets Patent for Tagging Media

Budweiser is launching a new online reality show dubbed “Bud United presents: The Big Time,” set to air globally on social platforms YouTube and Facebook late this year. The campaign follows in the… Original Link: http://feeds.mediabuyerplanner.com/~r/mbp/~3/3Dx0pZiOKD4/ via my6sense