10 Costly Mistakes to Avoid in Your Remarketing Campaigns

Remarketing (also called retargeting) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people. And there’s no shortage of statistics that show us why it’s such a core strategy. — Read on http://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips

TikTok Leads YouTube in Average Time Spent Per Month in the US

Mobile Android users in the US spent more time on TikTok than YouTube in May, with an average of 24.5 hours, according to App Annie. The study also reveals a surge in the monthly time spent using video and photo apps, up 375% from the fourth quarter in 2019 to Q2 this year. The Google-owned … Continue reading TikTok Leads YouTube in Average Time Spent Per Month in the US

Facebook To Pay A Historic $5 Billion Penalty In Final Settlement With FTC

The Federal Trade Commission (FTC) has officially penalized Facebook a groundbreaking $5 billion over privacy violations, the largest fine in FTC history.  According to a Wednesday press release from the FTC, the social network giant will also have to submit to new restrictions, as well as a modified corporate structure that will hold the company … Continue reading Facebook To Pay A Historic $5 Billion Penalty In Final Settlement With FTC

Instagram just took advantage of Amazon’s biggest weakness

Instagram took a big step on Tuesday in its evolution into an online shopping destination, and for once, Amazon finds itself looking up from a position of weakness. Instagram announced that users of the photo-sharing app will for the first time be able to start making purchases of some products directly within the app, capping … Continue reading Instagram just took advantage of Amazon’s biggest weakness

Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them. The move, announced in a blog post Thursday morning, constitutes one of … Continue reading Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

Day 1 of Facebook’s F8 conference was packed with announcements and updates. FaceDate “Clear History” Instagram video-chat and antibullying Reopening its app review process Oculus – on sale for $199 Messenger simplifies and starts translation Introducing VR memories and 3D photos WhatsApp hits 450 MM stories users Sharing to Facebook and Instagram Stories from other apps … Continue reading

2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Radio listening remains strong; Nielsen’s Comparable Metrics Report reveals radio reaches 93% of the U.S. each week. The audience relies on us at work, at home and in the car. They trust we’ll curate the best music, and keep them entertained and informed. We also know they have other choices. And some of those choices … Continue reading 2018 Update: What Happens In An Internet Minute by Lori Lewis | Merge | AllAccess.com

Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

“Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up front to show where ads might appear via Instant Articles, … Continue reading Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

How to use Facebook mobile ads as an “interest indicator” to drive conversions

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the … Continue reading How to use Facebook mobile ads as an “interest indicator” to drive conversions

10 Ways Major League Baseball teams win on social media

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.” Great job Bob Cargill and ClickZ.  10 Ways Major League Baseball Teams Win … Continue reading 10 Ways Major League Baseball teams win on social media