Archive for the Facebook Category

How to use Facebook mobile ads as an “interest indicator” to drive conversions

Posted in advertising, Consumers, Facebook, online marketing, social media with tags , , , on April 20, 2017 by gadler

“We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click).

It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, but you don’t want to pass up a few months of good traffic while development and launch is underway.

So how do you continue to scale and drive incremental conversions? You use Facebook mobile ads as an “interest indicator”. ”

Read the rest of the ClickZ article here: https://www.clickz.com/how-to-use-facebook-mobile-ads-as-an-interest-indicator-to-drive-conversions/110785/

10 Ways Major League Baseball teams win on social media

Posted in baseball, digital media, Facebook, online marketing, social media, sports, Twitter with tags , , , , , , on April 11, 2017 by gadler

“Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.”

Great job Bob Cargill and ClickZ. 

10 Ways Major League Baseball Teams Win on Social Media

The crucial social advertising updates you missed

Posted in advertising, Facebook, interactive advertising, social media on March 25, 2016 by gadler

If you’ve been tuned out to social marketing headlines for the past few months, consider this your crib sheet.

“Keeping track of developments at Facebook could — and does — provide enough fodder for dedicated publications. So… an all-inclusive list, this is not. (In fact, those kooks over at Facebook have probably rolled out something new between this writing and its publication.) But here’s a rundown of some of the latest and seemingly most meaningful updates marketers should know: – See more at: The crucial social advertising updates you missed

Mobile Key To Car Sales, Facebook Finds

Posted in advertising, Automotive, Consumers, Facebook, interactive advertising, mobile, Research on July 23, 2015 by gadler

“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.”

Mobile Key To Car Sales, Facebook Finds 07/23/2015.

CompassLabsElectionInfographic.jpeg (800×2761)

Posted in Facebook, Politics, Research, social media on September 12, 2012 by gadler

CompassLabsElectionInfographic.jpeg (800×2761).

McDonalds and Disney Get Friend Boost on Facebook | ClickZ

Posted in advertising, digital media, Facebook, interactive advertising, online marketing, Research, social media on June 13, 2012 by gadler

McDonalds and Disney Get Friend Boost on Facebook | ClickZ.

Wichita police: Street gangs embrace social media, too – KansasCity.com

Posted in Facebook, Internet Activity & Sites, social media, Twitter on June 10, 2012 by gadler

Wichita police: Street gangs embrace social media, too – KansasCity.com.

%d bloggers like this: