Growth in Mobile’s Share of Ad Interactions Slows

Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its network occur on mobile devices. This rate has been steady since Q4 2014.”

Read the eMarketer article here: Growth in Mobile’s Share of Ad Interactions Slows – eMarketer.

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