With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem. But rather than impacting all players in the space equally, fraud is increasingly born by those who willfully, negligently or unmindfully make poor choices in their digital advertising efforts.
To understand why this is the case, we need to face two hard truths.
Read more here: If You’ve Got A Problem With Fraud, You’re Doing Programmatic Wrong
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