Archive for advertising

Google rolls out updates to give users easier access to privacy controls – Search Engine Land

Posted in online marketing, internet, world wide web, search engines, Google, Research with tags , , , , , on June 21, 2018 by gadler

Google is rolling out a redesign of Google Account to give users clearer access to their privacy controls and settings.

Jan Hannemann, product manager of Google Account, announced the updates on Google’s blog Thursday. Only Android users will see them right away; iOS and web users will see the new interface later this year.
— Read on searchengineland.com/google-rolls-out-updates-to-give-users-easier-access-to-privacy-controls-300763

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Don’t ignore this alert from Facebook. It’s your chance to quickly curb what it knows.

Posted in advertising, Facebook, online marketing, social media with tags , , , , , , , , , , , on May 24, 2018 by gadler

“Sometime soon, Facebook will get in the way of using Facebook for a minute or two. The social network will present a series of dialogs to U.S. users to remind them of their privacy options and give them a chance to change them.

The move, announced in a blog post Thursday morning, constitutes one of Facebook’s attempts to comply with the European Union’s sweeping General Data Protection Regulation. It also represents the Menlo Park, Calif., firm’s latest attempt to regain users’ trust after months of revelations about Facebook’s failures to protect their data from such third parties as the now-shuttered marketing firm Cambridge Analytica. …”

Read the rest of the USA TODAY article here: https://usat.ly/2ILC9Uc

TV’s Most Interesting Ads: Served by CBS, Hulu, Samantha Bee – Variety

Posted in Analytics, broadcast, cable, television, video with tags , , , , , , on May 22, 2018 by gadler

TV is heading for a commercial breakdown.

TV networks are set to broadcast many of the same old ads viewers have grown accustomed to seeing for dozens of years. And yet, executives hope they can make those spots more interesting, more timely and harder to ignore by finding new ways to distribute them and measure their effectiveness.

What the industry is realizing is this: what a commercial says may not be as important as how it’s introduced to the viewer Madison Avenue needs to see it. Come the fall, couch potatoes are likely to experience everything from ad breaks only two commercials in length  to pitches beamed to them through their Samsung or LG smart TV.
— Read on variety.com/2018/tv/news/tv-advertising-interesting-commercials-cbs-hulu-samantha-bee-1202817648/

Can Augmented Reality Breathe New Life Into Banner Ads?

Posted in advertising, Campaigns, digital media, interactive advertising, internet, world wide web, www with tags , , , , , , , , on April 24, 2018 by gadler

Can Augmented Reality Breathe New Life Into Banner Ads?

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

Add augmented reality (AR), however, and it may be a different story. Taking a page from the leader of the free world, companies like Blippar and Oath want to use AR to make digital ads great again. But, like Trump’s presidency, can it last?

— Read the AdWeek article here www.adweek.com/digital/can-augmented-reality-breathe-new-life-into-banner-ads/

YouTube’s 30-second ad ban not exactly working | Digital – Ad Age

Posted in advertising, Google, interactive advertising, Uncategorized, video, YouTube with tags , , , , on March 31, 2018 by gadler

YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
— Read on adage.com/article/digital/30-video-ads-sneaking-youtube-ban/312876/

In a programmatic media world, it’s easy to lose sight of context as advertisers chase audiences wherever they are. But heightened brand-safety fears among advertisers, triggered by ad fraud and other bad practices highlighted throughout the year, are slowly but surely swinging the pendulum away from reach-driven, audience-only targeting, toward valuing the context of the environments.

Posted in Ad Fraud, advertising, Analytics, Attribution, digital media, Internet Activity & Sites, online marketing, Research, Uncategorized, video with tags , , , , , , , , on November 27, 2017 by gadler

https://digiday.com/media/shift-back-advertising-quality-publishing-environments-5-charts/?utm_campaign=digidaydis&utm_source=facebook&utm_term=organic_digidayfeed&utm_medium=social

New IAB Standards released. Think L.E.A.N.

Posted in advertising, digital media, interactive advertising, online marketing, video, world wide web, www with tags , , , , , , , , , on July 20, 2017 by gadler

The 'N' in LEAN: Non-Disruptive Ad Experience

"Disruption of the content consumption by advertising has been a major complaint from users as well as a motivation to use ad blocking tools. This guidance lists current ad experiences and identifies disruptive ad experiences that MUST NOT be

used as well as provides guidance on acceptable experiences. …"

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