Archive for advertising

10 Bad Links That Can Get You Penalized by Google

Posted in advertising, Google, interactive advertising, search engines, SEM, SEO with tags , , , , , , , , , , on November 26, 2019 by gadler

Every SEO professional worth their salt knows that links (along with content) are the backbone of SEO.

Links continue to remain a significant ranking factor.

What happens when you get bad links on enough of a scale to harm your site?

Your site can get algorithmically downgraded by Google – or worse, you get a manual action.

While Google maintains they are good at ignoring bad links, enough bad links can harm your site’s ranking.

This guide will explain 10 different types of bad links that can get you penalized, and what you can do about them.

— Read on www.searchenginejournal.com/link-building-guide/bad-links-risky-tactics/

Why are we still making it so hard to understand Addressable TV?

Posted in advertising, Analytics, Attribution, digital media, Research, television, video with tags , , , , , , , , , , , , , , , on September 30, 2019 by gadler

The marketplace for addressable TV cannot truly scale until the industry speaks the same language, understands the opportunies and creates standards. 
— Read on adage.com/article/cadent/why-are-we-still-making-it-so-hard-understand-addressable-tv/2202041

2019 Google Ad Industry Benchmarks

Posted in advertising, digital media, Google, interactive advertising, online marketing, PPC, Research, SEM with tags , , , , , on June 1, 2019 by gadler

Each year, we dive into our data and look for an answer to one persistent, ubiquitous question for PPC advertisers: what exactly does “average” performance look like? Understanding these benchmarks is key for advertisers to recognize their strengths and weaknesses—and more importantly, how they compare in their industry. 

This year’s Google Ads report will reveal the average performance across the most crucial KPI’s for advertisers, including:

  • Click-through rate
  • Cost per click
  • Conversion rate
  • Cost per acquisition

wordstream-files-prod.s3.amazonaws.com/s3fs-public/documents/google_industry_benchmarks_2019.pdf

Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Posted in advertising, AdWords, Google, interactive advertising, online marketing, PPC, search engines, SEM with tags , , , , , on March 6, 2019 by gadler

Fred Vallaeys explains why advertisers need to rethink bidding strategies and position metrics now that Google has announced it will sunset one of its oldest metrics later this year.
— Read on searchengineland.com/googles-next-chapter-for-metrics-to-focus-on-clarity-once-average-position-is-removed-312947

Digital advertising in the US is now bigger than print and television – Recode

Posted in advertising, interactive advertising, media, newspaper, online marketing, radio, television with tags , , , , , , on February 20, 2019 by gadler

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers.

— Read on www.recode.net/2019/2/20/18232433/digital-advertising-facebook-google-growth-tv-print-emarketer-2019

Google featured snippets can now jump to section of content it is sourcing – Search Engine Land

Posted in advertising, Analytics, Campaigns, Google, interactive advertising, mobile, online marketing, search engines, SEM with tags , , , on December 31, 2018 by gadler

Google can now link to some content it is showing in their search results in a new way. Instead of just linking to the page, Google can anchor you to the exact spot of the answer you are looking for and highlight the block of text that is most relevant to your query.
— Read on searchengineland.com/google-featured-snippets-can-now-jump-to-section-of-content-it-is-sourcing-309873

How Search Intent Is Redefining the Marketing Funnel – Think with Google

Posted in advertising, Analytics, Consumers, Google, interactive advertising, Research, search engines with tags , , , , , , , on October 12, 2018 by gadler

Today’s customer journey does not follow a linear path to purchase. Their consideration set is varying and reshaping the marketing funnel along the way.
— Read on www.thinkwithgoogle.com/feature/search-intent-marketing-funnel/

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