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IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers.

“In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond.

Among the six potential tactics described: paying ad blocking companies to whitelist a site, revenue sharing with readers, and “ad reinsertion,” a method where publishers shoehorn advertisements onto their websites even when visitors show up running blockers.”

Source: IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge

This entry was posted on March 8, 2016 at 8:23 am and is filed under Uncategorized with tags , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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