The Interactive Advertising Bureau’s tech lab took a long hard look at the different options publishers have to deal with ad blockers.
“In an effort to thwart the ever-increasing use of ad blocking software, the Interactive Advertising Bureau’s tech lab has released a guide for publishers groping to respond.
Among the six potential tactics described: paying ad blocking companies to whitelist a site, revenue sharing with readers, and “ad reinsertion,” a method where publishers shoehorn advertisements onto their websites even when visitors show up running blockers.”
Source: IAB Creates Guide For Publishers To Combat Ad Blocking | Digital – AdAge
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